|By PR Newswire||
|December 6, 2012 12:49 PM EST||
WASHINGTON, Dec. 6, 2012 /PRNewswire/ -- CampaignGrid, LLC, the market leader in providing data-driven online voter targeting for candidates, causes and commercial clients, announced today the promotion of Jordan Lieberman to the newly-created position of President.
Lieberman, who has been with CampaignGrid since 2010, previously spent five years as publisher of Campaigns & Elections magazine. He teaches the political technology course at the Leadership Institute, and frequently serves as an analyst for cable news and other media outlets around the country.
Rich Masterson, CampaignGrid's Chairman, said, "Since joining us, Jordan has used his understanding of the needs and rhythms of political campaigns to put the groundbreaking capabilities of our audience targeting platform to use for hundreds of political campaigns and causes. Our meteoric growth over the last few years is a testament to his deep industry knowledge and selfless dedication to meeting client needs."
Lieberman commented "thanks to the political consultants and agencies we work with, and the world-class execution of our in-house digital strategists and technology team, CampaignGrid had a fantastic 2012 cycle. We served hundreds of campaigns with voter targeting display, video and mobile advertising solutions that married the precision of direct mail with the power and scale of digital advertising. I'm excited to be leading our growth efforts, particularly as we use our audience targeting expertise to help clients in the advocacy and public affairs markets reach their target constituencies with targeted online messaging."
CampaignGrid is the market leader and innovator in providing data-driven online targeting for candidates and causes. Using a best-in-class online advertising platform that combines more than 130 million anonymous profiles of registered voters with demographic, behavioral and lifestyle data, CampaignGrid custom designs highly targeted campaigns to achieve its clients' goals, bringing a new dimension to constituent outreach and political marketing. Located in Washington, DC, CampaignGrid has delivered billions of advertising impressions on behalf of more than hundreds of campaigns, advocacy groups, and nonprofit clients. For more information, visit http://www.campaigngrid.com.
SOURCE CampaignGrid, LLC