|By PR Newswire||
|December 6, 2012 03:38 PM EST||
HOUSTON, Dec. 6, 2012 /PRNewswire/ -- Validas, a leader in mobile analytics, has announced a "Giving" campaign with Seven Bar Foundation to channel dollars overspent on wireless bills into micro-finance to empower women. "Women make up the third emerging market next to India and China and create 70% of the content on Social Media," explained Kerry Chrapliwy, Validas CMO.
Seven Bar is a non-profit that harnesses the power of luxury marketing to fuel micro-finance, empowering women out of poverty and into self-sufficiency. The Foundation connects consumer brands to influencers rooted in the mantra of "profits for purpose." "By bringing micro-finance to the Validas technology platform, VERA, together we can effect real change in the world," said Renata Mutis Black, who runs the Foundation.
As part of the "Giving" campaign, Validas and Seven Bar will re-direct the power of fashion and technology to reduce and repurpose wireless waste, which Validas estimates cost Americans over $52 billion dollars in 2012. Wireless waste is the money unnecessarily spent on unused data, texts and minutes on mobile bills.
The official campaign launches January 24th at the Ambassadors River View at the United Nations. Until then anyone can go to savelovegive.com and sign up free for VERA, and Validas will donate $3 per user, up to $100,000, to the Seven Bar Foundation.
About Seven Bar
The Seven Bar Foundation, a 501(c)3, empowers women through microfinance by driving profits with purpose with cause-marketing brand partners. To reach a critical mass, the Foundation hosts the top couture and luxury lingerie shows in the world. Together with the Foundation's alliances, Seven Bar enables women in need to start or grow their own small businesses, breaking the cycle of poverty via microfinance.
Validas® is a mobile intelligence firm helping Fortune 500s and wireless carriers understand their "big data" in mobile via patented software. Validas' free app, VERA, protects consumers against wireless waste by finding ways to lower their costs—and then gives users the power to repurpose their saved dollars towards philanthropic causes. For more information, visit www.savelovegive.com.