|By Melih Oztalay||
|December 9, 2012 10:36 PM EST||
Audi is taking its design in a new direction, and at Audi North Scottsdale, we are excited to share this progressive concept with our customers. From a greater differentiation between model series, to more technical design aspects in future model generations, to a more cohesive connection between exterior and interior design, this new strategic orientation will inspire a whole new approach to Audi design and engineering. Take a sneak peek with us at the design changes Audi USA has announced are in store for the brand:
Wolfgang Egger firmly believes that “good design must always express a vision.” The Head of Audi Design senses that automotive design is ready for a change. “We need something new without breaking with tradition.” Audi Design has been reorganized, and Egger and his team are redefining their focus. They are placing more emphasis on the creative process and are thus exerting a substantial influence on the design of future Audi products.
Technology integrated into design
The refined Audi design language and philosophy will focus on a strong link between technology and design. Egger’s credo: “Only when design and technology mesh perfectly does an automobile make a statement for the Audi brand.” Technology will therefore no longer be enclosed, but rather exposed. For the first time, the union of technology and design will emphasize internal technical elements so strongly that it will create a new dimension of product authenticity
Interior and exterior intertwine
Thanks to the holistic design, the interior and exterior of future model generations are more closely intertwined than ever to create a seamless unity that makes it easier to distinguish the models by their interiors as well. This additional differentiation further accentuates the unique character of each model in the cabin, which is focused on the driver. “Our refined strategy at Audi Design emphasizes clarity and a focus on the essentials,” says Egger in summary.
Introducing studio concept
The Concept Design Studio in Munich is showing the way and reflects the freedom in the work process of the creative talents. The studio philosophy that has proved so effective at the Munich studio will now also make its way to the design studios in Ingolstadt. Thanks to Wolfgang Egger’s studio concept, the three segments of automotive design – Interior, Exterior and Color&Trim – will work more closely together at Audi headquarters in the future in order to design a car from a holistic perspective, particularly during the initial creative phase
All of these factors will result in greater differentiation between the A, R and Q model lines in the future. Looking ahead, the design team is initially concentrating on the Q family which embodies a robust, distinctive appearance. Arizona Audi fans can look forward to new updates for their favorite models in the months and years to come.
To learn more about Audi’s distinctive design process or view the inventory of 2013 vehicles, visit Audi North Scottsdale in Arizona.
About Audi North Scottsdale
Arizona Audi fans can experience their favorite Audi models for themselves at Audi North Scottsdale in Phoenix, Arizona. Audi North Scottsdale is the valley’s premier Audi dealership. Audi North Scottsdale is conveniently located near Scottsdale, Peoria, and Phoenix. Audi North Scottsdale offers a diverse array of new Audi models including the Audi A4, A8, Q5, and S5. They are also a proud member of the Penske Automotive Group and are committed to providing exceptional sales and service assistance. Audi North Scottsdale welcomes Phoenix Audi fans to stop by anytime to learn more about Audi models, technology, and news.
Audi North Scottsdale
18088 North Scottsdale Road
Phoenix, AZ 85054
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