Click here to close now.

SYS-CON MEDIA Authors: Lori MacVittie, Elizabeth White, Joe Pruitt, Carmen Gonzalez, Liz McMillan

News Feed Item

ISPRA Announces PR Newswire's Pranikoff as Guest of Honour

TEL AVIV, Israel, December 10, 2012 /PRNewswire/ --

ISPRA (Israel Public Relations Association) announces that Michael Pranikoff, Global Director of Emerging Media at PR Newswire, will be the guest of honour and key note speaker at its forthcoming conference "Will Content Marketing be the next growth area for Public Relations agencies."

Pranikoff is a vastly experienced, respected and much followed media commentator and educator, and has been spotting trends, shaping events and guiding people through the ever changing media landscape for over 20 years. He has recently been recognised by Cloud Spark as one of the top 52 PR professionals shaping the conversation on Twitter. http://www.cloudspark.com/2012/07/30/top-pr-pros-on-twitter.

His presentation will discuss Search, Social & Syndication - The Key Elements to Successful Content Marketing for PR Agencies. Pranikoff commented: "Over the last two years, marketing & public relations executives all over the world have been flirting with ideas around content marketing.  As we see the convergences of Paid, Earned & Owned media, the power of content created by brands is more and more reaching its audience directly." He continued: "Marketing and communications professionals have found that mixing the elements of Search, Social, and Syndication with their content is creating a more cohesive and connected way to tell their stories to their audiences; I look forward to sharing my experiences with the audience in Tel Aviv."

The conference will be held at Tel Aviv University Hall on Wednesday December 12th and will look at the latest trends and best practices as well as discussing the regulatory and ethical principles affecting content creation and distribution.

Pupi Arieli, Chairwoman of ISPRA, commented: "Ongoing changes in communication practice has seen a dramatic increase in the use of content marketing by commercial brands, government agencies and NGOs both globally and locally here in Israel. In many cases content marketing is ahead of regulation and legislation, with extensive use by broadcast and media owners both traditional and online."  She continued: "This anomaly raises complex questions such as 'How to and if to regulate', 'Who develops marketing content - advertising agencies, public relations agencies?' and 'Why do we need marketing content at all?' We will address all of these fundamental questions and are honoured to have one of the most influential of today's commentators on the subject in Michael to kick off the debate."

About ISPRA  

Israeli Association of Public Relations and Media (http://www.ispra.org.il), is the union of the public relations industry and speaking, Israel, under which about 400 members of this profession private offices, speakers and public relations in business and public service offices.

The goals of the Association are to work on the existence of professional ethics at a high level and public service properly by engaging in propaganda and public relations, increase, improve and promote the level of professionalism of its members through courses, training courses, seminars, symposia, tours and meetings with professional content, and the existence of social and cultural activities among the members.

About PR Newswire

PR Newswire (http://www.prnewswire.co.il) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimise and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimisation network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices across the EMEA region, Israel the Americas and the Asia-Pacific region, and is part of UBM PLC.

Media Contacts:

Garry Durston, Marketing Communications Director EMEAi, [email protected] +44(0)207-454-5115

Pupi Arieli, Chairwoman ISPRA [email protected] +972-3-6122130



SOURCE ISPRA

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In 2015, 4.9 billion connected "things" will be in use. By 2020, Gartner forecasts this amount to be 25 billion, a 410 percent increase in just five years. How will businesses handle this rapid growth of data? Hadoop will continue to improve its technology to meet business demands, by enabling businesses to access/analyze data in real time, when and where they need it. Cloudera's Chief Technologist, Eli Collins, will discuss how Big Data is keeping up with today's data demands and how in t...
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provide...
Many of the well-known examples of DevOps success we read in blogs on the Internet paint an idyllic picture of DevOps productivity. A team was facing a stodgy, slow-moving operations department, teams weren’t delivering software on time. Those teams moved to DevOps, became proactive about infrastructure and deployment automation, and an overnight transition to productivity ensues. People are promoted, projects are successful, and developers and system administrators dance hand-in-hand in a final...
In this session we look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. We will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science. After graduation Peter worked on a PSTN switch dev...
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
SYS-CON Events announced today that Blue Box has been named “Bronze Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Blue Box delivers Private Cloud as a Service (PCaaS) to a worldwide customer base. Built on a technology platform leveraging decades of operational expertise in cloud and distributed systems, Blue Box Cloud is a managed private cloud product available in both hosted and on-prem versions. Each Blue Box ...
SYS-CON Events announced today Sematext Group, Inc., a Brooklyn-based Performance Monitoring and Log Management solution provider, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), search analytics (S...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of...
GENBAND introduced its Real Time Communications (RTC) Client for Lync* to seamlessly combine real-time communications with Lync Instant Messaging (IM) and Presence. “We’re shaking up the economics of delivering Unified Communications (UC) and offering a compelling way to integrate previously bespoke communications technologies,” said Carl Baptiste, GENBAND’s Senior Vice President, Enterprise Solutions. “We’re offering enterprises the best of both worlds by combining our own high availability v...