SYS-CON MEDIA Authors: Elizabeth White, Yeshim Deniz, Glenn Rossman, Pat Romanski, Cynthia Dunlop

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New Hearts On Fire Diamond Bands Are the True Symbol of Love

Global Diamond Jewelry Brand Creates New Hidden "Signature" with Special Meaning

BOSTON, Dec. 11, 2012 /PRNewswire/ -- Hearts On Fire®, The World's Most Perfectly Cut Diamond®, today announced that it has unveiled a collection of diamond anniversary and wedding bands that feature a new, hidden signature on the inside of the band. This signature, a ring of hearts encircling the band behind each diamond, highlights the unique company name of Hearts On Fire, and also provides extra meaning for both the wearer and giver of the band.

(Photo:  http://photos.prnewswire.com/prnh/20121211/NE27104)

"We have been working on creating a new 'signature' for our jewelry, and this hidden heart design is just perfect for our very popular diamond bands," said Ilaria Lanzoni, Director of Design, Hearts On Fire. "When you give a diamond ring, or any diamond jewelry, it is all about the emotion of love and these hidden hearts simply accentuate that romance. Only the wearer and the person who gifted the ring will know that these hearts are there, but we believe that is what makes this signature extra special."

The new Multiplicity Love Collection comes in a variety of styles and carat weights ranging from .75 total carat weight to 3.50 total carat weight eternity bands, as well as five-stone and seven-stone diamond bands. The hidden hearts will also be included in many future versions of classic Hearts On Fire designs, and in new collections as appropriate.

Hearts On Fire is well known around the world for its high quality, designer diamond engagement rings, as well as diamond necklaces, wedding bands, earrings, bracelets and more. The Company is best known for its consistently perfect cut that gives off a brilliant sparkle unseen in other diamonds.

About Hearts On Fire 
The Hearts On Fire Company (HOF), is successfully building the pre-eminent consumer brand in the fine diamond jewelry business. Founded in 1996, Hearts On Fire has established a new industry standard for diamond cutting perfection, enabling the Company to become the world's fastest growing diamond brand. The Company continues to redefine the industry through its extraordinary diamonds, sophisticated marketing and training programs and unique retail relationships. Hearts On Fire, The World's Most Perfectly Cut Diamond®, is sold in 650 retailers spanning 34 countries, 14 HOF stores globally, heartsonfire.com and authorized HOF retailer websites.  For more information, please visit http://www.heartsonfire.com.

Contact:
Angie Kielt
[email protected]
617-204-4350

SOURCE Hearts On Fire

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