SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

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Fraser Optics Inks Distribution Agreement with OpticsPlanet, Inc.

WARMINSTER, Pa., Dec. 11, 2012 /PRNewswire/ -- Fraser Optics is pleased to announce that it has entered into a distribution agreement with OpticsPlanet, Inc. the world's leading online destination for technical and high-performance gear.

Fraser Optics' lines of hand-held gyro-stabilized optical products have been in use by US and foreign militaries for more than 40 years.  These high-power, battle-proven optics are tested to operate in the most extreme conditions. The distribution agreement with OpticsPlanet provides an important channel for law enforcement professionals and consumers to purchase Fraser Optics' world-class products.

Fraser Optics' LE and Mariner Series of products are also sold directly to law enforcement professionals and consumers through the OpticsPlanet website at OpticsPlanet.com.

The LE and Mariner Series products provide professionals and serious users a competitive edge by eliminating motion and enhancing clarity using its unique STEDI-EYE® Technology, which removes 98 percent of image motion caused by hand tremor or platform movement. Fraser Optics' binoculars and monoculars are high-power, shock proof and ruggedized for extreme conditions.

OpticsPlanet.com will be promoting Fraser Optics' LE and Mariner Series Monolite, the only handheld gyro-stabilized monocular in the world and the Mariner Series 14x40mm Gyro-Stabilized Binocular as recently reviewed in the October issue of Popular Science.

"The agreement between Fraser Optics and OpticsPlanet creates a strategic fit that blends our world-class products with the high-caliber customer and deep sales channels of OpticsPlanet," said Andrew Finn, President, Fraser Optics Commercial Division. "The OpticsPlanet customer seeks the best products specific to their needs.  The addition of our devices permits an ease of access to world-class optics that has not previously existed.  Fraser Optics' monoculars and binoculars are globally recognized as the best in the world and OpticsPlanet's vision to include our product line is a commitment to continually providing their customers the finest available items."

"Partnering with Fraser Optics is a no brainer for us at OpticsPlanet. The quality of products that Fraser Optics offers meets the high expectations that our customers demand of their optics whether it is for their professional use, personal, or in service to others," commented Yelena Khavkhalyuk, OpticsPlanet Marketing Manager.

Founded in 2000, OpticsPlanet serves demanding enthusiasts and professionals who are passionate about their jobs, serious about their recreation, and devoted to their service. Currently offering over 700,000 items from 2,500 brands in 300 niche specialty categories, OpticsPlanet has a wide selection combined with great prices, in-house customer service and a knowledgeable team of specialists has helped it grow into one of the largest online retailers in the world.

In 2012, the company was recognized for the sixth straight year by Internet Retailer Magazine as one of the top 500 e-retailers in the United States. OpticsPlanet has also been recognized by Inc. Magazine as one of the top 5,000 fastest growing companies in the country, and the Better Business Bureau has ranked them as A+.

Some of the stores in OpticsPlanet, Inc. portfolio include OpticsPlanet.com, Dvor.com, the world's first members only store devoted to gear and the company's fastest growing ecommerce property EyewearPlanet.com, Tactical-Store.com, and LabPlanet.com.

SOURCE Fraser Optics

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