SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Azteca America, Fundacion Azteca America and Hermes Music Distribute Over 30,000 Toys to Needy Children in Los Angeles During the Fifth Annual Jugueton 2012 Toy Drive

The afternoon of gift giving included a Christmas parade in South Gate, with Jugueton founder Jorge Garralda accompanied by special guests Cynthia Rodriguez, Rafael Mercadante, Johnny Canales, Patricia Arbulu and the talent from "A Todo Color"

LOS ANGELES, Dec. 11, 2012 /PRNewswire/ -- Azteca America, through its flagship station Azteca 54 in Los Angeles and Fundacion Azteca America, is pleased to announce the results of another successful Jugueton toy drive in conjunction with Hermes Music. The event attracted more than 70,000 people and included the distribution of over 30,000 toys to needy children in greater Los Angeles.

The festivities included a parade through South Gate with floats featuring Azteca America's talent.  After the parade the crowd enjoyed the music of Sonora Santanera, and a special performance by Rafael Mercadante.  The attendees were delighted to see the beautiful Cynthia Rodriguez sing and dance to some of her popular hits.

In addition to distributing toys to children present in South Gate Park, toys were donated to organizations such as White Memorial Hospital, Guadalupe Radio, Santa Cop, Eggleston Youth Center, South East Women's Organization (SEWO), UDLA (Union de Discapacitados Latinoamericanos), Saint John's Catholic Church, Angeles Especiales de Lynwood, Proyecto Cuenta Con Un Amigo, and From Heart to Heart "De Corazon a Corazon" Foundation.

The tradition of the Jugueton is a great example of positive traditions from Mexico for the Latino community in Los Angeles. The Jugueton was first launched in Mexico City in 1994 by Mexican entrepreneur Ricardo B. Salinas Pliego, Chairman and founder of Grupo Salinas.

"We have once again exceeded our goal for the Jugueton in Los Angeles, and we look forward to returning next year," said Jorge Garralda.

Azteca America would like to thank event sponsors Hermes Music, McDonalds, Toyota, Metro PCS, Goya, Telcel America, Marinello, Southern California Chevy, Freeway Insurance as well as media partners Exitos 93.9 FM, and Hoy for making this event such a success.

"For the fifth time, we're excited to be bringing holiday cheer to our communities," said Luis J. Echarte, Chairman of Azteca America.

"The Jugueton is a marvelous program that brings out the best in people and allows us to get closer to our viewers and their communities," said Martin Breidsprecher, CEO of Azteca America. "We look forward to continued expansion of the program to other Azteca America stations."

Thanks to additional support from Hermes Music, the Jugueton will donate 3,500 toys in Houston and Dallas.  The toys will be distributed during Fiesta Mart Posadas events on Dec. 15 and 17, respectively, as well as to the Faith Family Academy Dallas on Dec. 20.

Press contacts:

Daniel McCosh
011 52 55 1720 0059
[email protected]

Abel Jimenez Cardenas
011 52 55 1720 1313 ext. 39865
[email protected]  

About Azteca America

Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience.  Wholly owned by Mexican broadcaster Azteca, the second-largest producer of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.

About Fundacion Azteca America

Fundacion Azteca America is a non-profit organization dedicated to improving the quality of life for members of the Hispanic community currently in the U.S. Fundacion Azteca America, Fundacion Azteca, Azteca America and TV Azteca are companies of Mexican conglomerate Grupo Salinas. For more information, visit www.fundacionaztecaamerica.org, www.gruposalinas.com and www.ricardosalinas.com.

SOURCE Azteca America; Fundacion Azteca America

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