SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Security First Insurance "likes" using social media to help seriously ill children

Company's holiday promotion helps chronically ill children attend Florida-based camp

ORMOND BEACH, Fla., Dec. 12, 2012 /PRNewswire-iReach/ -- Kaitlyn, a seven-year-old cancer patient, can barely pronounce the name of her disease – or the names of the various treatments she's undergone since her diagnosis. She's one of thousands of children living in Florida who are suffering from chronic or life-threatening illnesses. But children like Kaitlyn and their families have an opportunity to take a much-needed break from the illness and Florida-based homeowner's insurance provider, Security First Insurance Company, is making sure it happens. The company today launched a holiday Facebook campaign pledging to donate $5,000 to help seriously ill children attend Camp Boggy Creek, a year-round camp in Eustis, Florida, whose main purpose is to help children "forget they have what they have."

(Photo: http://photos.prnewswire.com/prnh/20121212/CG28836)

For every "like" Security First Insurance receives on its Facebook Page at Facebook.com/InsuringFloridaHomes, the company will donate $5 toward the pledge, through Dec. 31. Raising funds and getting the word out that the camp exists are the two biggest challenges for Camp Boggy Creek. Security First Insurance recognizes Facebook as an extremely effective tool for reaching Floridians and increasing awareness of the camp. According to Facebook.com, there are currently more than 10 million people living in Florida who are using Facebook. To encourage Floridians to spread the word about Camp Boggy Creek, Security First Insurance has also created an online video that highlights the benefits of the camp, including activities where children get to roll around in spaghetti and drop pudding on their counselors' faces.

During camp, the prescription is good times, and laughter is the best medicine! Campers are paired with children coping with the same illnesses, enabling them to shed the isolation they feel during the rest of the year and take on the happy spirit of a carefree camper along with other children just like them. It is a celebration of life that lasts long after the camp session is over.

"Many children who attend this camp spend as much time in the hospital as they do in their own homes," said Locke Burt, chairman and president of Security First Insurance Company. "We're proud to support Camp Boggy Creek and help seriously ill children enjoy being a regular kid."

Camp Boggy Creek operates at no charge to its campers, and the organization is fully funded by donations. Most camps are not equipped to handle children with serious illnesses, and without Camp Boggy Creek, few of these children would have the opportunity to swim, boat, fish, ride horseback – or, for just a few days, forget they have what they have. To participate in the pledge visit the campaign website at www.HelpThemForget.com, or go directly to www.Facebook.com/InsuringFloridaHomes to like Security First Insurance's Facebook page.

About Security First Insurance Company
As a Florida homeowners insurance company, Security First Insurance provides homeowners, renters, condo unit owners, and dwelling fire insurance to more than 175,000 customers located throughout Florida. The company offers the most technologically advanced systems and services in the industry, including the only all-inclusive homeowners insurance mobile app in the country and My Choice Home Protection, a personalized online contents valuation and home inventory system.

Security First Insurance has been assigned a Financial Stability Rating® (FSR) of A, Exceptional, from Demotech, Inc., is ranked 5th in the Top 10 Personal and Residential Insurance Companies in Florida by the National Association of Insurance Commissioners, and has one of the most comprehensive reinsurance programs in the state. Security First Insurance is strongly committed to providing a viable Florida home insurance product, as well as initiatives and volunteerism efforts that support and protect residents and communities of the sunshine state.

About Camp Boggy Creek
The mission of Camp Boggy Creek is to enrich the lives of seriously ill children and their families by creating a life-enhancing camp experience that is exciting, empowering, memorable, safe and medically sound, at no cost to them.

Co-founded by Paul Newman and General H. Norman Schwarzkopf, Camp Boggy Creek is a state of the art, year round facility that provides traditional camping experiences for children ages 7-16 from throughout Florida who suffer from chronic and life threatening illnesses.  Since opening in 1996, Camp has served over 53,000 seriously ill campers and their family members. During week long summer sessions and family weekends, campers of like illness are provided with respite and recreation while their families receive support to help deal with the catastrophic situations of having a seriously ill child.  There is no charge to attend Camp Boggy Creek and it is funded solely by donations.

www.BoggyCreek.org
352-483-4200
Toll free: 866-Go-Boggy (462-6449)

To view this video on YouTube, please visit: http://www.youtube.com/watch?v=GJ5_UgAdI1s

Media Contact: Toni Harrison Security First Insurance Company, 386-506-7348, [email protected]

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SOURCE Security First Insurance Company

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