SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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Gaiam Launches New Ecommerce Site on Demandware Commerce Platform

CHICAGO, Dec. 13, 2012 /PRNewswire/ -- Gaiam, the leading producer and marketer of lifestyle media and fitness accessories, has been delivering positive change through personal development, health and wellness since 1988. Gaiam has decided to extend its positive channels to its ecommerce business by providing users with a high-quality, sophisticated shopping experience at www.gaiam.com.

In order to have more flexibility and functionality, Gaiam brought in the ecommerce experts at Lyons Consulting Group, the premier ecommerce strategy, design, development, hosting and support firm. Lyons Consulting Group migrated Gaiam's site from an underperforming solution to Demandware® Commerce, a much more robust and flexible cloud-based platform.

Additionally, Lyons Consulting Group developed wireframes for an enhanced user experience and integrated several key third-party party systems, including ERP and analytics. The new site provides a better shopping experience for customers and provides Gaiam with improved marketing and merchandising flexibility.

Gaiam also leveraged Demandware's responsive web design capabilities to efficiently launch the new site across multiple devices, including a mobile site, to achieve a consistent consumer shopping experience across channels.

"With the efforts and dedication of the Lyons team we were able to collaboratively launch a new, user friendly website that incorporates some of the latest ecommerce technologies," said Jill Honken, Director of Web Operations for Gaiam. "We knew we chose the right partner in working with Lyons for our implementation."

"Because lyonscg is a full-scale ecommerce solution, our goal is to ensure that our customers are happy from beginning to end," said Rich Lyons, CEO and president of Lyons Consulting Group. "We were thrilled to create a beautiful and successful site for Gaiam while providing a smooth design and implementation process."

The new site was launched on October 10, 2012.

About Gaiam
Gaiam, Inc. (Nasdaq: GAIA) is a leading producer and marketer of lifestyle media and fitness accessories. With a wide distribution network that consists of over 60,000 retail doors, close to 15,000 stores within stores, 5,600 media category management locations, a digital distribution platform and more than 10 million direct customers, Gaiam is dedicated to providing solutions for healthy and eco-conscious living. The company dominates the health and wellness category and releases non-theatrical programming focused on family entertainment and conscious media. For more information about Gaiam, please visit www.gaiam.com call 1.800.869.3603.

About Lyons Consulting Group
Lyons Consulting Group is the premier ecommerce strategy, design, development, hosting and support firm dedicated to help clients continually grow and succeed in their online business.  With a proven track record to deliver creative, robust and most importantly, increasingly profitable ecommerce sites, our diverse group of experts are committed to customer satisfaction and project excellence.

As a leading Demandware partner in the US, lyonscg has years of experience in ecommerce strategy, creative design, platform customization, technical development, backend integration, quality assurance, and support. lyonscg understands that each client's sites and needs are unique, yet are able to deliver each and every time. Bottom Line: Lyons Consulting Group helps online businesses to realize the potential of ecommerce. Guaranteed. For more information about lyonscg or to see their extensive list of clients, visit lyonscg.com or call 312.506.2020.

SOURCE Lyons Consulting Group

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