BRAINERD, Minn., July 18 /PRNewswire-FirstCall/ -- Since Nature Vision Inc. introduced the first underwater viewing system, viewing has largely remained an individual experience. Aqua-Vu's Digital Video Recording (DVR) technology changes that forever by incorporating built-in digital video storage. This technological edge allows viewers to record and store their underwater discoveries for sharing with friends and family.

This ability to record underwater viewing experiences provides entertainment and learning. Aside from their recreational viewing, serious anglers will use Aqua-Vu DVR technology to create video logs of their favorite fishing grounds in hopes of learning repeatable fishing patterns.

The new Aqua-Vu DVR is available both as a separate handheld unit that connects to any current Aqua-Vu camera, and as an integrated Aqua-Vu DVR / viewing system. This unit, the Aqua-Vu DVR, comes complete with Nature Vision's patent-pending "fish camera" (with 100 feet of aramid-core cable), infrared lighting for viewing in low-light conditions, battery and charger, and a handsome protective case/sunshield.

With 16 MB of on-board memory, Aqua-Vu's DVR systems also utilize removable San Disk media cards (not included) that allow the user to increase the amount of video storage capacity.

The new Aqua-Vu DVR viewing system (model AV-DVR) retails for $469.99 USD, while the Handheld DVR is available at $99.99. Both models are in stores as of spring 2006.

Even if the "big one" gets away, you can have recorded proof that she exists, thanks to the Aqua-Vu DVR! To view incredible DVR underwater footage, see http://www.aquavu.com/ . Website visitors can also enter the new Aqua-Vu Underwater Video Contest to win great Aqua-Vu gear, and watch as their footage is showcased on the redesigned Aqua-Vu website. More details on the contest and the new Aqua-Vu DVR are also available at http://aquavu.com/ .

About Nature Vision Inc.

Nature Vision is a leading outdoor recreation company that continues to reinvent the outdoor experience with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning brands across two categories: Outdoor Recreation and Photography, Audio-Visual peripheral equipment. Brand names include, Aqua-Vu, Genz Stix, Buzz Stix, Game-Vu, Well-Vu, Vaddio, Norman, Lindahl and Camerz. The company has 2 domestic locations, employs approximately 70 people and reported annual sales of $24.3 million in 2005.

Visit Nature Vision online at http://www.naturevisioninc.com/ . Safe Harbor Statement

Certain matters discussed in this press release are "forward-looking statements," intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. Statements other than statements of historical fact are considered forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties, which could cause actual results or outcomes to differ materially from those currently anticipated. Factors that could affect actual results or outcomes include changes in consumer spending patterns; the Company's success in implementing its strategic plan, including its focus on innovation; actions of companies that compete with the Company; the Company's success in managing inventory; movements in foreign currencies or interest rates; the success of suppliers and customers; the ability of the Company to deploy its capital successfully; adverse weather conditions; and other risks and uncertainties identified in the Company's filings with the Securities and Exchange Commission. Shareholders, potential investors and other readers are urged to consider these factors in evaluating the forward- looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included herein are only made as of the date of this press release and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

CONTACT: Michael R. Day of Nature Vision Inc., +1-218-825-0733

Web site: http://www.naturevisioninc.com/
http://www.aquavu.com/