|By PR Newswire||
|December 18, 2012 04:01 AM EST||
-- Fiksu Mobile App Marketing Platform Recognised for Delivering Exceptional Marketing Performance
BOSTON and LONDON, Dec. 18, 2012 /PRNewswire/ -- Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform that combines advanced media optimisation technology with the world's largest app media inventory, has been honoured as the Most Effective Mobile Advertising Platform by Mobile Marketing Magazine. The publication's Effective Mobile Marketing Awards commended Fiksu for its efficiency and effectiveness as a mobile advertising solution and profiled Fiksu in its December 2012 issue.
The Effective Mobile Marketing Awards recognise top mobile companies worldwide that are revolutionising the mobile marketing industry. Fiksu was one of more than 200 entries across 19 categories, and it was chosen as the most effective platform over six other companies nominated in the same category.
The Fiksu Platform powers high-performance app marketing through a combination of advanced optimisation algorithms that target advertising at those most likely to become long-term loyal users, along with unmatched scale. By working with 45+ ad networks and real-time bidding platforms, the Fiksu Platform has access to 225 billion impressions per month and a historical database of 55 billion user actions to guide optimisation decisions.
"Since inception, the Fiksu team has worked hard to develop a true optimisation technology platform for mobile app marketing, helping leading brands run cost effective consumer acquisition programmes across iOS and Android ecosystems that secure highly engaged loyal users," said Micah Adler, CEO, Fiksu. "Being named the Most Effective Mobile Advertising Platform is not only an honour, but also a testament to the hard work, passion and dedication of our global team."
With more than 1.4 million apps in the Apple and Android app stores, marketers face the enormous challenge of acquiring loyal, engaged users that will ultimately take the actions that result in greater monetisation. Fiksu is a high-performance app marketing platform that empowers leading brands to access the entire mobile marketing ecosystem to optimise their iOS and Android mobile app marketing campaigns to maximise lifetime user value. Leading brands such as Groupon, VH1, Barnes & Noble and Hearst Magazines, along with 30 of the top 50 grossing game publishers, use Fiksu to confidently achieve high-performance marketing results for their mobile apps.
Fiksu's global presence has grown substantially during the last 12 months, and the company recently opened a U.K. office in the heart of London's thriving digital media district. The fast-growing company is seeking talented individuals to help support and manage a growing portfolio of clients both in the U.K. and globally. For more information, please visit www.fiksu.com/company/careers and [email protected].
Fiksu, Inc. helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users. The company's flagship product, the Fiksu Mobile App Marketing Platform, spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Additionally, Fiksu offers FreeMyAppsTM, an app discovery platform where users are rewarded for trying out great apps and games. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com, @Fiksu and on the Fiksu blog.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
Jan. 28, 2015 02:00 AM EST Reads: 2,834
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your o...
Jan. 28, 2015 02:00 AM EST Reads: 2,864
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by minin...
Jan. 28, 2015 01:45 AM EST Reads: 3,645
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
Jan. 28, 2015 01:00 AM EST Reads: 2,703
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
Jan. 28, 2015 12:30 AM EST Reads: 2,885
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 28, 2015 12:00 AM EST Reads: 2,422
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Jan. 28, 2015 12:00 AM EST Reads: 3,946
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
Jan. 27, 2015 11:45 PM EST Reads: 2,634
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 27, 2015 10:30 PM EST Reads: 2,014
BMC Software plans to acquire assets of CDB Software, Inc., a mainframe data management company that has developed utilities for managing IBM DB2 databases with virtually no outage. Focusing on the availability of mission-critical applications is strategic for BMC as it continues to help its customers transform IT into a competitive advantage for their business. CDB's technology complements BMC's existing mainframe data management portfolio, which includes software utilities for DB2 administrat...
Jan. 27, 2015 09:00 PM EST Reads: 798
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
Jan. 27, 2015 06:15 PM EST Reads: 3,951
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
Jan. 27, 2015 06:15 PM EST Reads: 3,181
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 27, 2015 06:00 PM EST Reads: 2,486
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science f...
Jan. 27, 2015 06:00 PM EST Reads: 3,152
Software AG and Wipro Ltd. have announced a joint solution platform for streaming analytics that provides real-time actionable intelligence for the Internet of Things (IoT) market. “The key to successfully addressing the IoT market is the ability to rapidly build and evolve apps that tap into, analyze and make smart decisions on fast, big data”, said John Bates, Global Head of Industry Solutions and CMO, Software AG. To address the huge market potential created by streaming analytics in conj...
Jan. 27, 2015 06:00 PM EST Reads: 824