|By Business Wire||
|December 18, 2012 06:21 AM EST||
According to research, Germany and the UK have now taken the lead in the online social gambling market. These details were revealed by well-known online casino review site, Online-Casino.de. Coupled with other research and despite some of Germany’s states going against gaming policies, it seems that UK and Germany are not only number 1 now, but according to predictions are set to lead the industry for some time to come.
According to “Socialnomics” research in the UK and Germany, something around 20% of online casino gaming is done through a social network of some sort. With the social networks still on the rise, it only makes sense that the predications show an increase in social gaming as it rises with social network popularity. Currently there are 81 million people playing these games off a social platform, so these numbers could become much higher.
In fact, according to Transparency Market Research, when we reach 2015, we will be looking at a 44% growth in the industry. That could push the numbers over a billion social gamers and already we are seeing 1 billion hours being put into social gaming each month.
But online gambling through social platforms is not the only way to play, online casinos are now moving heavily into the mobile field, with mobile casinos on smart phones and tablets allowing gamers to log in and play anywhere they want. These advances in mobile technology can be seen very well in Germany as the residents take to mobile gaming with ease and the revenue driven from mobile gamers is expected to double by 2015.
One of the most popular social platforms to play online is of course Facebook and research through Socialnomics suggests that more than 60% of the social network gamblers will log on to play at least once per day. But this is hardly surprising since we saw an increase in online gambling of 32% between 2010 and 2011 alone. It is amazing however to note that 15% of the entire British internet market, is solely due to online and social media gaming. The question now is, what is the next platform online gambling will move to?