SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Nikita Ivanov, Sean Houghton

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Kraft Fight Hunger Bowl Continues To Raise Awareness About Hunger In America

Top College Teams Face Off in Game Dedicated to Fill Bowls of Those in Need

NORTHFIELD, Ill., Dec. 26, 2012 /PRNewswire/ -- On December 29, the Navy Midshipmen and the Arizona State Sun Devils will be taking the field for a lot more than just a bowl title. They'll be taking the field in the Kraft Fight Hunger Bowl, the only bowl game dedicated to raising awareness about hunger in the United States. The game, which will be broadcast LIVE on ESPN this Saturday, is in its third year.

"Kraft Foods Group and Mondelez International (the global snacking and food brands company of the former Kraft Foods Inc.) are proud to sponsor a game that continues to shed light on an issue that can impact more than 50 million Americans1 each year," said Stephen Chriss, senior director, US Media and Consumer Engagement, Mondelez International. "We are passionate about making a difference and our bowl partnership allows our brands to connect with a national audience as we hope to inspire others to join the fight to end hunger."

Kraft and its Foundation have donated nearly $1 billion in cash and food to hunger-relief organizations over the past 25 years.

The Kraft Fight Hunger Bowl has a deep roster for the third year in a row, comprised of power brands from both companies including Planters nuts, Oreo cookies, Ritz crackers, Capri Sun beverages, Oscar Mayer meats, Maxwell House coffee, Kraft Real Mayo Mayonnaise, Miracle Whip Dressing, Kraft Macaroni and Cheese and Kraft cheese and dairy. As has become tradition unique to the Kraft Fight Hunger Bowl, the game's opening possession will be decided by the flip of an Oreo 'Heads or Tails' cookie.

Bowl Localizes Support in Bay Area
Fans will not only be able to witness a competitive matchup on the football field, they will also be able to help make a difference by attending on game-day. For every bowl game ticket purchased, the Kraft Fight Hunger Bowl will donate one meal to the San Francisco Food Bank, Glide Memorial Church and St. Anthony's Dining Room. As in years past, players and coaches from Navy and Arizona State University also plan to volunteer at Bay Area food pantries in the days leading up to the bowl game.

"With numerous hunger-awareness activities planned for the players during their stay in San Francisco, we are committed to helping alleviate hunger in the Bay area," said Gary Cavalli, Kraft Fight Hunger Bowl Executive Director. "Allowing players an opportunity to volunteer in an extremely deprived part of the city is unique to our game and authentic to our mission to make a positive impact on our community."  

For more information about the Kraft Fight Hunger Bowl, visit KraftBowl.org.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest consumer packaged food and beverage company, with revenues of approximately $19 billion in 2011.  Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse.  The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 index. For more information, visit and www.facebook.com/kraft.

ABOUT MONDELEZ INTERNATIONAL
Mondelez International, Inc. (NASDAQ: MDLZ) is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages.  The company comprises the global snacking and food brands of the former Kraft Foods Inc. following the spin-off of its North American grocery operations in October 2012.  Mondelez International's portfolio includes several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International has annual revenue of approximately $36 billion and operations in more than 80 countries.  Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.

ABOUT SAN FRANCISCO BOWL ASSOCIATION
The not-for profit association has been the driving force behind the Bowl game since its inception in 2002. In that time, the game, played at San Francisco's AT&T Park, has generated over $130 million in economic benefit for the City and County of San Francisco. Several of college football's most storied programs have already participated in the contest, formerly known as the Emerald Bowl. They include onetime national champions USC, Miami and Florida State, plus Navy, California, Boston College, UCLA, Oregon State and Utah. The 2009 game between USC and Boston College was at the time ESPN's third-most-watched college football bowl game ever. For more information, visit www.kraftbowl.org and follow us on Facebook and Twitter.

1  Feeding America: http://feedingamerica.org/hunger-in-america/hunger-facts/hunger-and-poverty-statistics.aspx

SOURCE Kraft Foods Group

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