Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, AppDynamics Blog, David Sprott, tru welu, Blue Box Blog

News Feed Item

Retro Look and Sound Meet New Technology at NAMM Show

Manufacturers create guitar, bass, amp and drum lines to meet recent demand for vintage looks and sounds in unique gear with a boutique feel


CARLSBAD, Calif., Dec. 27, 2012 /PRNewswire-USNewswire/ -- A blast from the past will ring out at the 2013 NAMM Show as manufacturers responding to consumer demand introduce new products with a vintage look and sound. Retailers, having heard the growing demand for vintage-inspired musical instruments and equipment will be looking for new products that meet the demand of customers clamoring for unique pieces. The NAMM Show returns to Anaheim, CA from January 24-27, 2013.

(Photo: http://photos.prnewswire.com/prnh/20121227/DC34563)

"Over the last few years, gear that looks, feels and sounds vintage has taken off," said George Coutretsis, GM of Chicago Music Exchange. "The trend in indie-rock is toward using vintage gear, which is building demand in a younger adult audience for these pieces. We're looking for products at the NAMM Show that make the player feel unique and inspire them to start bands, make music and play more."

Coutretsis uses the term "reliced" to describe instruments and equipment that have been manually distressed, as one would handle a pair of jeans for a worn-in, loved look. Boutique instruments sometimes incorporate such design elements, while others are constructed to showcase the luthier's artistry. Retro items made in the United States or by hand are also in demand, as the call for unique and distinguished pieces increases.

"The major brands and as well as our smaller, boutique craftsmen are boosting this trend with some truly unique instruments, many of which will be unveiled or highlighted at this year's NAMM Show," said Joe Lamond, president and CEO of NAMM. "Artists around the globe are constantly looking for music and sound products that help them express their creativity and NAMM members will continue to look forward as well as to legacy designs to serve them."

Nostalgia for what Neil Young called the "old, folky days" seems to be the inspiration for the retro collections soon to be offered by Bedell Guitars. Designed after the guitars of the early '60s, the Coffeehouse series and the 1964 series feature all solid woods, dovetail neck-joints, classic comfortable neck profiles and other details designed to recall the look and sounds of acoustic guitars produced 50 years ago. The company plans to unveil the series at the NAMM Show 2013.

"The music industry is naturally vintage minded. We value things with a history," said Ryan Bouslaugh of Bedell's artist relations department. "A 2012 Toyota Camry drives just great, but really, everyone wants that classic '57 Chevy."

The trend is particularly evident among electric guitars, basses and amplifiers, with many major brands releasing or adding to nostalgia-inspired collections. Retro shapes, colors and components that help re-create the sound of a vintage piece are hallmarks of these instruments.

"We're coming out of a hi-tech, industrial design era," said Richard McDonald, senior vice president of marketing for Fender Guitars. "We turn toward vintage because it is more approachable, whimsical. People respond warmly to that vibe."

Some of these new additions will be seen for the first time at NAMM 2013. Fender Guitars, the roots of which reach back to the very era many are resurrecting, plans to debut guitar and bass additions to its already-popular Pawnshop series. Also at the show, the Excelsior, Fender's distinctive tube-combo amplifier will be re-issued in a limited edition. Gibson honors one of the godfathers of guitar with its collection of tribute Les Paul guitars, made in the style of the '50s, '60s, '70s and beyond. The series, which is dubbed "The Year of Les Paul" collection, will be introduced at NAMM Show 2013.

C.F. Martin & Co.'s four-piece Retro Series that debuted at NAMM in Nashville will be featured prominently by the brand at the show. The Retro Series is based on C.F. Martin & Co.'s guitars from the 1930s and '40s, melding traditional models with state-of-the-art technology.

Retailer Gary Forkum of Fork's Drum Closet in Nashville attributes the trend to a new generation of musicians discovering classic bands such as The Rolling Stones. This younger consumer is behind the success of some of Forkum's best sellers. "Items such as the Ludwig Classic Maple three-piece kits in vintage colors, sparkles – these types of items are a big focus for us," he said. "The trend has been coming on for a little while now, but this year it has been very big."

Aficionados and musicians are also turning to vintage-styled components to alter the sounds of their equipment to replicate the sounds of the bygone days. "Numerous areas of the MI market have experienced a resurgence of classic designs and products," said Fred Gretsch, president of The Gretsch Company. "Walk in to any music shop, and you'll see all sorts of 'vintage inspired' products. Sales of Bigsby products have been very strong in recent years which is partially due to new manufacturer OEM models, but also as consumers are trying to recreate classic instruments of yesteryear, modify their beloved main guitar, or simply add value to the guitar under the bed."

The retro trend is in full swing and will be on vibrant display for retailers and buyers to see, hear and demo at NAMM Show 2013. Registration is now open for qualified members of the music instrument, product and pro-light and sound industries. Exhibit space is still available for the 2013 event. Learn more about the 2013 NAMM Show at http://www.namm.org/thenammshow/2013.

About NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry and promote the pleasures and benefits of making music. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies located in more than 87 countries. For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org, call 800-767-NAMM (6266) or follow the organization on FacebookTwitter and YouTube.  

CONTACT: Lora Bodmer, NAMM Public Relations Director, +1-760-438-8007, [email protected]

SOURCE The National Association of Music Merchants (NAMM)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
Andi Mann has been serving as Conference Chair of the DevOps Summit since its inception. He is one of the world's recognized leaders in DevOps, and continues to be one of its most articulate advocates. Here are some recent thoughts of his in an interview we conducted in the run-up to the DevOps Summit to be held June 9-11 at the Javits Center in New York City. When did you first start thinking about DevOps and its potential impact on enterprise IT? Andi: I first started thinking about DevOps b...
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgentha...
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
How does one bridge the gap between traditional enterprise storage infrastructures and the private, hybrid, and public cloud? In his session at 15th Cloud Expo, Dan Pollack, Chief Architect of Storage Operations at AOL Inc., examed the workload differences and required changes to reuse existing knowledge and components when building and using a cloud infrastructure. He also looked into the operational considerations, tool requirements, and behavioral changes required for private cloud storage s...
Software is eating the world. Companies that were not previously in the technology space now find themselves competing with Google and Amazon on speed of innovation. As the innovation cycle accelerates, companies must embrace rapid and constant change to both applications and their infrastructure, and find a way to deliver speed and agility of development without sacrificing reliability or efficiency of operations. In her Day 2 Keynote DevOps Summit, Victoria Livschitz, CEO of Qubell, discussed...
The speed of product development has increased massively in the past 10 years. At the same time our formal secure development and SDL methodologies have fallen behind. This forces product developers to choose between rapid release times and security. In his session at DevOps Summit, Michael Murray, Director of Cyber Security Consulting and Assessment at GE Healthcare, examined the problems and presented some solutions for moving security into the DevOps lifecycle to ensure that we get fast AND ...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
The OpenStack cloud operating system includes Trove, a database abstraction layer. Rather than applications connecting directly to a specific type of database, they connect to Trove, which in turn connects to one or more specific databases. One target database is Postgres Plus Cloud Database, which includes its own RESTful API. Trove was originally developed around MySQL, whose interfaces are significantly less complicated than those of the Postgres cloud database. In his session at 16th Cloud...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In this session, James Kirkland, Red Hat's Chief Architect for the ...
Working with Big Data is challenging, especially when decision makers depend on market insights and intelligence from your data but don't have quick access to it or find it unusable. In their session at 6th Big Data Expo, Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia; Zel Bianco, President, CEO and Co-Founder of Interactive Edge of Solgenia; and Ermanno Bonifazi, CEO & Founder at Solgenia, discussed how a revolutionary cloud-based BI along with mobile analytics is already c...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager – Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, will review next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discuss how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Speaker Bios Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has b...
While there are hundreds of public and private cloud hosting providers to choose from, not all clouds are created equal. If you’re seeking to host enterprise-level mission-critical applications, where Cloud Security is a primary concern, WHOA.com is setting new standards for cloud hosting, and has established itself as a major contender in the marketplace. We are constantly seeking ways to innovate and leverage state-of-the-art technologies. In his session at 16th Cloud Expo, Mike Rivera, Seni...
Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore's Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g., Hadoop, OpenStack) tends to be significant capital expenses. In his session at Big Data Expo, Mason Katz, CTO and co-founder of StackIQ, disc...
There is no question that the cloud is where businesses want to host data. Until recently hypervisor virtualization was the most widely used method in cloud computing. Recently virtual containers have been gaining in popularity, and for good reason. In the debate between virtual machines and containers, the latter have been seen as the new kid on the block – and like other emerging technology have had some initial shortcomings. However, the container space has evolved drastically since coming on...