Click here to close now.

SYS-CON MEDIA Authors: XebiaLabs Blog, Liz McMillan, David Sprott, Elizabeth White, Carmen Gonzalez

News Feed Item

Robi Axiata Selects Comptel Social Links to Automate Customer Engagement and Optimise Business Performance

Comptel Corporation (NASDAQ OMX Helsinki: CTL1V) today announced that Robi Axiata Limited has chosen Comptel Social Links to help it become the leading mobile operator in Bangladesh. The communications service provider (CSP) will replace its manual marketing campaign management and analytics tools with Comptel’s technology, to automate contextually-relevant interactions, provide a better customer experience and drive business performance improvements.

Leveraging Comptel Social Links, including its Social Network Analysis (SNA) capabilities, Robi will be able to step up its micro-campaigning significantly. The CSP will be able to detect and prevent multi-SIM usage, identify and reduce churn, and predict customers’ future propensity for product upsells. Plus, Comptel’s predictive analytics technology will enable Robi to segment marketing based on customers’ usage, interests, location, and inclination to churn and influence, as well as utilise advanced offer management to upsell products and services.

Key Facts

  • Robi Axiata is a joint venture company between Axiata Group Berhad in Malaysia and NTT DoCoMo Inc. in Japan. It is the fastest growing CSP and third-largest mobile operator in Bangladesh with more than 20 million subscribers. Robi has been a customer of Comptel’s since 2011 when the CSP selected Comptel Fulfillment to replace its postpaid, prepaid and VAS provisioning systems.
  • Comptel Social Links is an advanced predictive analytics product that enables CSPs to analyse their customer data and improve their marketing processes. It allows operators to determine which individual subscribers to engage and the right message and time to target them, for example, to combat churn, offer new services and create new revenue and upsell opportunities.
  • Comptel Social Links, part of Comptel’s Intelligent Customer Interaction suite, is the cornerstone of the company’s Contextual Intelligence for Telco (CIQ4T) concept. This award-winning approach allows operators to better understand the uniqueness of individual subscribers and circumstances, and leverage that knowledge to predict behaviours and transfer it into actions to maximise their business performance.

Supporting Quotes

  • “Customers are at the heart of our business, and catering to their interests has always been a key goal for us,” said Pradeep Shiravastava, Chief Marketing Officer Market Operation, Robi Axiata Limited. “With Comptel Social Links, we’re confident that we can achieve an even higher level of customer satisfaction by amplifying our marketing campaigns with truly comprehensive insights into their behaviours, needs and desires. The benefits Comptel Social Links will bring are boundless, and we’re looking forward to seeing the results.”
  • “With fierce competition at every corner, CSPs must make differentiation a priority in order to stay relevant. One of the key ways to accomplish this is through contextually-relevant, and even better automated, customer interactions,” said Timo Koistinen, senior vice president, Asia Pacific, Comptel. “Comptel Social Links, along with its SNA capabilities, will give Robi the edge it needs to keep customers engaged and realise significant benefits, especially churn prevention, bettering its bottom line.”

Resources

Tags

Comptel, OSS, customer engagement, Comptel Social Links, analytics, Robi Axiata Limited, Robi, Bangladesh, Comptel Fulfillment, provisioning, Social Network Analysis, SNA, Comptel Fulfillment, CIQ4T, Contextual Intelligence for Telco, CSP, marketing, churn, offer management, predictive, mobile

About Comptel Corporation

Since 1986, Comptel has helped more than 280 service providers across 85 countries meet over one billion subscribers’ communications and infotainment needs. Comptel’s solutions are built on an event – analysis – action strategic framework that leverages the company’s strengths in event data processing and advanced predictive analytics to enable real-time action. Comptel’s service fulfillment, mediation, charging and policy control, and predictive social analytics products with implementation and professional services enable service providers to enhance customer engagement and, in turn, create revenue, reduce costs and lessen churn. Comptel has a global team of nearly 700 professionals, and net sales were EUR 77 million in 2011. For more information, visit www.comptel.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today Sematext Group, Inc., a Brooklyn-based Performance Monitoring and Log Management solution provider, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), search analytics (S...
DevOps is all the rage these days and with good reason as it promises to reduce the time-to-market for new applications. It also promises to improve change management, allowing teams to deploy changes to their applications quickly and efficiently. However, DevOps isn’t something you buy, install, or implement; rather it is the symptom of an appropriate organizational system. In his session at DevOps Summit, Mark Thiele, EVP, Data Center Technologies at SUPERNAP International, will discuss how ...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
SYS-CON Media announced today that 9 out of 10 " most read" DevOps articles are published by @DevOpsSummit Blog. Launched in October 2014, @DevOpsSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dy...
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
Getting started is often the hardest part of any project, and converting your data center into a Git Repository is no different. In his session at 16th Cloud Expo, Christopher Gallo, Developer Advocate for SoftLayer, an IBM Company, will discuss some of the more popular configuration management suites, with some practical examples showing off the power of SaltStack. Hopefully, by the end of this presentation, you’ll be ready to stop deploying changes manually and enter the magical world of sof...
F5 Networks introduced software solutions to expand its offerings and simplify service delivery across physical, virtual, and cloud infrastructures. These new, lightweight solutions extend the capabilities of the F5 Synthesis™ framework to allow all applications to receive services – from basic load balancing to more advanced security and optimization capabilities – regardless of where the applications are located. F5® LineRate Point™ Load Balancer provides an application proxy that expands F5’...
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carr...
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Developer Advocate at SoftLayer, will break down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them t...
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud....