WHO:

Jennifer Beaupre

BlogFrog

(http://www.theblogfrog.com)

Beaupre is head of marketing at BlogFrog, the industry leader for influencer marketing technology. At BlogFrog she is responsible for marketing campaigns, social media, public relations, content and lead generation, and branding. Prior to BlogFrog, she was vice president of global marketing at Acrolinx. An industry thought leader, Beaupre is a regular blogger, content contributor and speaker at industry events and conferences.

WHAT:

Panel: "A Look into the Future of Influencer Marketing"

As social marketing matures, earned media is now considered the "Holy Grail" as it is proven to be the most meaningful and impactful way for brands to connect and engage with consumers. Beaupre will discuss how brands are shifting more focus and effort to gain the power of earned media in 2013. She will share best practices for engaging with social influencers, and discuss industry advances to automate the influencer marketing process which allows brands to scale campaigns beyond small communities of influencers and to leverage all social networks.

WHERE:

New Media Expo

Rio All-Suite Hotel and Casino

3700 West Flamingo Road

Las Vegas, NV 89103

WHEN:

Monday, Jan. 7, 2013 11:15 a.m. – 11:45 a.m.

SHARE:

@jenbeaupre to discuss future of #influencer marketing at #NMX #BlogFrog http://nmxlive.com/2013-lv/schedule/ #earnedmedia

INFO:

To arrange an interview with Beaupre, please contact Christie Denniston at Catapult PR-IR 303-581-7760, ext. 13 or (cdenniston@catapultpr-ir.com).