|By Business Wire||
|January 3, 2013 09:04 AM EST|
Bluefin Labs, the social TV analytics company, today announced that former Nielsen executive Scott Grunther will join Bluefin Labs as senior vice president and general manager of media products. In this new role, Grunther will work closely with TV networks to help them leverage social TV insights from Bluefin Labs to drive ad sales and strategic programming decisions.
In addition, Grunther will direct the business and product development efforts for the company’s media clients. The media products team drives the strategy and sales of the next generation of ad effectiveness and program engagement analytics to help TV networks capture the full value of their advertising and promotional inventory.
“I was drawn to Bluefin Labs because it has an amazing opportunity to move the entire advertising industry forward with its technology and analytics. Bluefin Labs is the only company that has the ability to measure how consumers respond to both TV shows and commercials via social media,” said Scott Grunther, senior vice president and general manager of media products, Bluefin Labs. “I am thrilled to join the team and help bring continued innovations to the company’s TV network clients.”
Grunther brings nearly two decades of experience within the media industry to Bluefin Labs, joining the company from Nielsen where he was senior vice president at Nielsen IAG, the division of Nielsen that measures TV and internet advertising effectiveness. While at Nielsen IAG, he helped TV networks understand the impact of new and non-traditional advertising, including product placements, sponsorships and brand integrations.
“With his strong management experience and expertise in the world of media and advertising, Scott is exactly who we were looking for to lead our media products team,” said JP Maheu, CEO, Bluefin Labs. “With Scott’s experience and leadership, our TV network clients will have a strong, collaborative partner to drive forward the field of social TV analytics.”
Grunther began his career in advertising sales with CNN and has also worked in business development and account management for a number of media technology companies. He holds an MBA from Columbia Business School and a BA in English from Hamilton College.
About Bluefin Labs
Bluefin Labs is a social TV analytics company providing solutions to brand advertisers, advertising agencies and TV networks. Bluefin Labs’ technology and professional services enable clients to tap into data at scale that links people’s social media commentary to the shows and commercials they watch on TV. Grounded in 15 years of cognitive science and machine learning research at the MIT Media Lab, Bluefin Labs was founded in 2008 and has offices in Cambridge, MA and New York, NY. For more about Bluefin Labs, visit www.bluefinlabs.com.