SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Glenn Rossman, Cynthia Dunlop, Peter Silva

News Feed Item

Monetizing Intangible Assets to Generate Brand Value - Complimentary IP Webinar 22nd January

LONDON, January 4, 2013 /PRNewswire/ --

Legal IQ is pleased to announce it will host a free IP webinar on Monetizing Intangible Assets to Generate Brand Value on Tuesday, January 22, 2013, at 10:00 AM - 11:00 AM (GMT) in association with the 10th Annual Nordic IPR Forum.

(http://www.nordicipr.com)

Intangible assets have the power to influence competitive advantage, wealth creation and economic prosperity. In this age of innovation, it is more important than ever to consider monetizing these potentially valuable assets.

This webinar will explore methods to monetize intangible assets to boost brand value, influence competitive advantage, wealth creation and economic prosperity. A panel of experts will outline common strategies, explore the pros and cons of each approach, and argue the case for preserving brand value.

Topics that will be discussed within this 60-minute webinar include:

  • Build IP monetization strategies to drive brand value from assets
  • How to drive customer engagement through brand licencing
  • How to demonstrate brand value through effective IP management
  • Tips, pros and cons of outbound licensing, sales and enforcement
  • The disposal of patents to non-practicing entities - and its downside

Chairing the discussion will be two eminent bloggers in the field -Stephen Jenei, Managing Director, Jenei LLC & Patent Baristas blog and Jeffrey Goodwin, eDiscovery Litigation Expert, eDiscoveryCloud.net. The panel will include Malcom Meeks, Principal, IP Licencing Attorney Andrea Ryder, Head of Licencing, Lego Group Nikolai Bisgaard, VP IPR, GNResound, Stéphane Hedarchet, Senior IP Counsel, GE Healthcare, and Jonas Anderson, Director of Licencing, Europe, Electrolux    

Register for this free IP webinar at http://www.nordicipr.com/webinar_pr today!

All five of the panellists will also be speaking at the Nordic IPR Forum (http://www.nordicipr.com ), taking place 18th - 20th March 2013 in Stockholm. For further whitepapers, articles and podcasts on this topic, please visit the IP Online Library at http://www.nordicipr.com/webinar_pr .

Media contact: Helen Winsor, +44(0)20-7368-9425, Helen.Wi[email protected] or visit http://www.nordicipr.com/webinar_pr

Press are invited to attend the 10th Annual Nordic IPR Forum. If you would like a complimentary press pass, please email Nishkala Thiru at [email protected]


SOURCE Legal iQ

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Ope...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an In...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19...
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and manage them efficiently. Our software’s modular architecture allows customers to integrate nearly any application wi...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources o...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will nee...
When you set off to build an app that will change the world, designing your system architecture to be reliable and scalable is important but the stark reality is that, for your MVP, you probably had a “need for speed” (of development). You didn’t know what all the axes were to scale your application, where your stress points would be, and what weird and wonderful ways your customers would use it d...
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do to...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, ...