|By Business Wire||
|January 4, 2013 05:00 AM EST||
ConnecTV, the social network for TV fans, today announces the launch of the television industry’s first-ever fully synchronized advertising network. Leading local affiliates of ABC, CBS, NBC, FOX and CW will be the first participants in the new ad platform. ConnecTV’s Ad Sync Network provides a companion marketing experience that is triggered by TV ads as well as TV words across more than 400 national and local channels. Now brands will be able to optimize their $80 billion investment in television advertising by extending the marketing experience directly to the viewer for immediate action.
ConnecTV Ad Sync allows brands to synchronize a companion experience with their TV spots, delivering the ability for viewers to instantly buy what they see, get promotional offers, enter contests, find the nearest store, receive marketing alerts, watch related product videos, schedule viewing reminders and more. The new ad network is available via ConnecTV’s free companion app or any ConnecTV syndication partner.
ConnecTV TV Words allows advertisers to dynamically expand their inventory across all channels and enables a companion campaign to instantly synchronize to a free-form natural language index of terms and names appearing on television. With ConnecTV TV Words, brands can create new inventory that is completely contextual and relevant to what a viewer is watching in real-time.
“ConnecTV Ad Sync and TV Words are bringing the power of Google-like products such as Adsense and Adwords to the $80 billion TV advertising industry,” said Ian Aaron, ConnecTV Co-Founder. “Our ConnecTV companion ads make TV spots more effective, marrying the powerful sights and sounds of traditional commercials with the lead generating capabilities from digital ads. By working closely with our broadcast partners, we look forward to bringing our new ad sync network hyper local.”
“Broadcasters have been in business for more than half a century because we help local businesses build relationships with our viewers in their communities,” said Pat LaPlatney, VP Digital Media and Business Development at Raycom Media. “ConnecTV’s new ad sync platform enables us to deepen those relationships and offers viewers the ability to act on the ads that are most relevant to them: In the market for a new car? Schedule a test drive at your local dealer – while you’re watching the ad. A promo for a news story catch your interest? Add your local news to your Watch List for an instant tune-in alert on ConnecTV.”
Ad Sync and TV Words are available via ConnecTV’s Social TV Network and can be syndicated to activate synchronized ad services across all web, iOS, Android and smart TV platforms. The synchronized ad network utilizes ConnecTV’s patent pending proprietary content recognition and ad identification technology and empowers advertisers to fully customize their companion advertising experience.
At launch, ConnecTV is offering an exclusive “Charter Advertising” program for brands and their agencies. Charter partners will be allowed to customize companion-marketing experiences, lead detailed second screen research panels, and be able to prioritize their TV Words within the network. The network will be sold both by ConnecTV as well as its broadcast partners, Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media, representing nearly 250 ABC, NBC, CBS, FOX and CW network-affiliated stations across the country with an aggregate sales force of more than 2,000 local Ad Sales Executives.
ConnecTV is the biggest social network designed specifically for TV fans—a “second screen” companion entertainment experience that complements the video programming delivered from Cable, Satellite, Telecom, Over-the-Air or On-Line Service providers. ConnecTV is accessible on iOS or browser-based devices. It is coming soon on Android tablets and smart phones. ConnecTV automatically connects television viewers while they watch their favorite programs and synchronizes engaging second screen content, including latest news, celebrity information, trivia, polls and play-by-play sports stats. ConnecTV subscribers can see what TV shows their friends are watching, invite them to a “viewing party” and start a real-time conversation. ConnecTV also makes it easy to share viewers’ favorite TV moments using Facebook, Twitter and email. ConnecTV has partnered with 10 leading broadcast groups, including Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media. Several of these broadcasters – the joint venture that is Pearl – have made an undisclosed investment in ConnecTV. ConnecTV was founded by pioneering executives at the intersection of media, entertainment and technology: Ian Aaron, Alan Moskowitz and Stacy Jolna. ConnecTV’s Board of Directors includes James Zukin, the founder and former Chairman of investment bank Houlihan Lokey, and Roger Keating, Senior Vice President of Hearst Corporation.
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
Apr. 21, 2015 05:00 PM EDT Reads: 671
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, ...
Apr. 21, 2015 05:00 PM EDT Reads: 410
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists will discuss how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations m...
Apr. 21, 2015 05:00 PM EDT Reads: 1,864
Apr. 21, 2015 04:45 PM EDT Reads: 705
In this session we look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. We will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science. After graduation Peter worked on a PSTN switch dev...
Apr. 21, 2015 04:30 PM EDT Reads: 624
Many of the well-known examples of DevOps success we read in blogs on the Internet paint an idyllic picture of DevOps productivity. A team was facing a stodgy, slow-moving operations department, teams weren’t delivering software on time. Those teams moved to DevOps, became proactive about infrastructure and deployment automation, and an overnight transition to productivity ensues. People are promoted, projects are successful, and developers and system administrators dance hand-in-hand in a final...
Apr. 21, 2015 03:45 PM EDT Reads: 624
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
Apr. 21, 2015 03:00 PM EDT Reads: 2,737
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
Apr. 21, 2015 03:00 PM EDT Reads: 1,186
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
Apr. 21, 2015 02:00 PM EDT Reads: 2,242
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
Apr. 21, 2015 02:00 PM EDT Reads: 1,215
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...
Apr. 21, 2015 02:00 PM EDT Reads: 1,533
SOASTA, the leader in performance analytics, today reported record growth of the CloudTest community, exceeding 30,000 registered users of the CloudTest platform in Q1 2015. SOASTA also announced widespread adoption of its Web and mobile testing solutions, with more than 1,600 customers completing more than 285,000 tests using CloudTest during the quarter. This rapid growth shows that DevOps-driven digital businesses are embracing a more continuous approach to testing, and CloudTest is meeting t...
Apr. 21, 2015 01:15 PM EDT Reads: 1,238
Recent technology advances in miniaturization has positioned the wearables as the pinnacle of technology convergence with the human body. We inquire if wearables are mere standard miniaturized devices extended with the connectivity and present our views on considerations like design, applications, performance, efficiency, interoperability, usage scenarios, human device interaction and consequent trade-offs enabling wearables to impart optimal value.
Apr. 21, 2015 12:15 PM EDT Reads: 508
SYS-CON Media announced today that John Treadway’s blog has exceeded 475,000 page views. John Treadway, Vice President at Cloud Technology Partners, has surpassed 475,000 page views on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, Microservices Journal, and several others. His blog home page at SYS-CON can be found at JohnTreadway.SYS-CON.com.
Apr. 21, 2015 12:15 PM EDT Reads: 1,499
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to off...
Apr. 21, 2015 12:00 PM EDT Reads: 1,636