SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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CEVA Partners with iOnRoad to Deliver Personal Driving Assistance Technology with CEVA-MM3101 Platform

Integration of advanced augmented reality software with CEVA's imaging and vision DSP platform enables efficient implementation of camera-enabled driving assistance features

MOUNTAIN VIEW, Calif., Jan. 6, 2013 /PRNewswire/ -- CEVA, Inc. (NASDAQ: CEVA), the leading licensor of silicon intellectual property (SIP) platform solutions and DSP cores, today announced it is partnering with iOnRoad, an award-winning technology provider for personal driving assistance. The two companies have integrated and optimized the iOnRoad software for use with the CEVA-MM3101 imaging and vision platform for camera-enabled devices. The companies will demonstrate the technology at CES 2013 in Las Vegas from January 8-11th, 2013.

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The CEVA-MM3101 is a unique, fully programmable platform specifically designed to perform complex, real-time signal processing tasks related to imaging and vision, in a highly power-efficient manner. CEVA's recent steps extend the addressable markets for the CEVA-MM3101 to include the automotive market. Market research firm ABI Research forecasts the global advanced driver assistance systems (ADAS) revenues are expected to grow from $22B in 2012 to $460B in 2020. This growth is fueled by government and consumer safety concerns related to road safety as well as imminent government mandates for the use of in-car vision systems.

Alon Atsmon, CEO of iOnRoad, commented: "Our personal driving assistance software leverages the capabilities of the CEVA-MM3101 platform to enable vision-based personal driving assistance functionalities beyond the levels available today on general purpose SoCs. Furthermore, the programmable nature of CEVA's imaging and vision platform enables us to support future driving assistance functionalities and algorithms via software, allowing customers to efficiently meet their cost constraints." 

Eran Briman, vice president of marketing at CEVA, commented: "iOnRoad has demonstrated its technology to be an effective and highly-sought application for smartphones, winning numerous industry accolades. The powerful combination of the iOnRoad personal driving assistance software and our CEVA-MM3101 platform offers cost-efficient upgrade to the processing power needed to add such computer vision capabilities to current SoCs."

CEVA and iOnRoad will demonstrate personal driving assistance technology running on the CEVA-MM3101 platform in CEVA's private meeting suite at CES 2013, Jan 8-11, 2013 in Las Vegas. To request a demonstration at the event, email [email protected].

About iOnRoad 
iOnRoad improves driving in real-time using the power of modern computer vision algorithms and smart-phone cameras. The iOnRoad Android and iOS App provides a range of personal driving assistance functions including augmented driving, collision warning and "black-box" like video recording and have generated close to a million downloads. Many of the modules have now become a software component available on a variety of platforms including Android, Windows and Linux. iOnRoad back-end telematics has logged millions of miles driven, providing users valuable feedback on their driving while facilitating the continual improvement process of each feature. iOnRoad's innovation and market leadership has been validated by numerous industry awards including the 2012 CTIA E-Tech Award, CES 2012 showcase award, and one of Gartner's cool vendors in automotive for 2012. For more information visit www.ionroad.com or follow on Facebook at www.facebook.com/iOnRoad.

About CEVA, Inc. 
CEVA is the world's leading licensor of silicon intellectual property (SIP) DSP cores and platform solutions for the mobile, portable and consumer electronics markets. CEVA's IP portfolio includes comprehensive technologies for cellular baseband (2G / 3G / 4G), multimedia (computer vision, image enhancements and HD audio), voice over packet (VoP), Bluetooth, Serial Attached SCSI (SAS) and Serial ATA (SATA). In 2011, CEVA's IP was shipped in over 1 billion devices and powers handsets from every top handset OEM, including Nokia, Samsung, HTC, LG, Motorola, Sony, Huawei and ZTE. Today, more than 40% of handsets shipped worldwide are powered by a CEVA DSP core. For more information, visit www.ceva-dsp.com. Follow CEVA on twitter at www.twitter.com/cevadsp.

 

SOURCE CEVA, Inc.

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