|By Business Wire||
|January 7, 2013 06:45 AM EST||
Enhancing the scalability and flexibility of its wireless sound bar portfolio, CSR plc (LSE: CSR; NASDAQ: CSRE) today introduced a single-chip hardware and software audio platform solution, based on the proven CSR8670™ Bluetooth® audio system-on-chip (SoC), that OEMs and ODMs can employ to quickly and easily develop high-quality, entry-level sound bar products. Complementing the mid and high-end MAPX™ based sound bar platform solutions, the CSR8670 cost optimised solution delivers the audio processing power and software feature set required for creating a variety of entry-level sound bar products.
By integrating the DSP, a microcontroller, analogue and digital interfaces and wireless connectivity into a single SoC device, CSR is able to significantly reduce overall system complexity and BOM cost. This offers OEMs and ODMs a fast and easy solution for creating single-chip 2.0- or 2.1-channel sound bar designs that support analogue and digital inputs, audio decoding and post processing, wireless subwoofers and Bluetooth® music streaming from smartphones, tablets, PCs and laptops.
Until now, products of this kind have needed to employ a number of discrete components: a DSP for audio decoding and post-processing, a microcontroller for system control and user interface, a proprietary RF interface IC for low-latency subwoofer connections, and a Bluetooth RF IC for connectivity to smartphones, tablets, PCs and laptops. This made for a complex and expensive solution, especially for cost-sensitive markets.
By extending its reach into the entry-level market, CSR gives manufacturers the greatest flexibility to address all segments of the sound bar market, from low end to high end, with a comprehensive range of solutions from a single supplier. The versatility of the CSR sound bar portfolio enables OEMs and ODMs to easily create entry-level products based on a single-chip CSR8670 design, with the possibility to then scale up to more fully featured offerings that combine both CSR8670 and MAPX devices. As with all other CSR8670-based designs, this single-chip entry-level sound bar system can be enhanced with CSR aptX® technology to provide premium audio wireless streaming sound quality.
A private, invitation-only demonstration of this entry-level sound bar solution, as well as a preview of the mid-range MAPX-based CSR wireless sound bar platform, are taking place during the International CES 2013 show in room 907, SpringHill Suites by Marriot, Las Vegas Convention Center, January 8-11. Attendees wishing to view the private demonstration should contact CSR for an invitation.
All CSR’s news at CES can be found on its online press kit: http://www.tradeshownews.com/events/2013-International-CES/CSR/
CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVC™ audio codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our technical blog or CSR people blog, YouTube, Facebook or follow us on Twitter at twitter.com/CSR_plc
CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS
This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR’s single-chip audio hardware and software products and the CSR8670 Bluetooth audio system-on-chip technology, and their performance characteristics in sound bar products and other consumer electronic products, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘will,’ ‘can deliver,’ offers', 'allows', 'to enhance,’ ‘enables,’ 'designed to', and other similar expressions regarding the performance characteristics of CSR’s single-chip audio hardware and software products and the CSR8670 Bluetooth audio system-on-chip technology, and their performance characteristics in consumer electronics products, and their potential effects on CSR. Any future release of CSR’s single-chip audio hardware and software products and the CSR8670™ Bluetooth® audio system-on-chip technology or consumer electronics products containing such technology, related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.
Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR.
Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance.
Other products, services and names used in this document may have been trademarked by their respective owners.
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