Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, Carmen Gonzalez, Kevin Jackson, Peter Silva

News Feed Item

Messaging Good Cheer Over the Festive Season and New Year

READING, England, January 10, 2013 /PRNewswire/ --

Acision reveals spike in global multimedia messaging usage over the seasonal holiday period

Acision, the global leader in mobile messaging, today announced spikes in MMS traffic of up to 424%* over the winter holiday period - specifically on 24th December (Christmas Eve), 25th December (Christmas Day) and 31st December (New Year's Eve). Comparing data from different countries across Europe, North America (NA), LATAM and APAC, Acision found a significant increase in the usage of MMS across the globe, particularly the sharing of video content. This demonstrates the enduring value of rich mobile messaging in mature and developing markets, regardless of access to mobile broadband and connectivity to social networks and content sharing applications.

In today's socially savvy, connected world, growing numbers of mobile users look to use visual content and pictures instantly to show what they are experiencing, whether that be via picture and video applications such as Instagram and YouTube, social networks, communities or via other messaging services. This trend was reinforced during the 2012 festive periods, where Acision witnessed surges in MMS traffic during celebratory times.

Spain, for example, saw MMS usage increase by 384% on Christmas Eve, when compared to the same day the previous week. This was surpassed on New Year's Eve, when MMS traffic increased by 424%. A similar trend was seen in Argentina, where Acision monitored a 146% increase on Christmas Eve, and a 133% rise on New Year's Eve, with busiest hour of traffic - midnight on New Year's Day - increasing by 377%. In the US, MMS traffic increased by 78% on Christmas Day, when compared to the same day a week earlier, and a 57% increase on New Year's Day.

Video clips proved to be the most popular form of multimedia content shared, with video traffic increasing in Spain by an astounding 972% on 24th December 2012. This proves the huge popularity by mobile users who want to share videos of festive activities and good fortune with friends and family not able to be with them during the holiday period. Sharing video via MMS was also popular in Argentina, where it rose by 475% on Christmas Day. In the US, however, audio traffic saw the biggest increase of 289% on Christmas Day, compared to the same day the previous week, where users are most likely sending recorded messages to loved ones and friends wishing them a Merry Christmas.

In India, Acision enabled the delivery of one million MMS messages for a single operator in a 24-hour period, a 400% jump in traffic on an average day. Almost identical MMS figures were seen in India during Diwali, which highlights new consumer behaviour in developing regions, where mobile users want to share experiences and celebrations but do not necessarily have a broadband to do this via other networking applications. Malaysia, a predominantly Islamic state, also saw an increase in MMS traffic of 31% and 47% on New Year's Eve and New Year's Day, but a smaller increase on December 25th of 11%.

"This increase in the use of mobile messaging during the winter holidays is not entirely unexpected but it does confirm that MMS has shifted in our consciousness as a reliable way to reach loved ones with rich messages during this season," commented Jorgen Nilsson, Chief Executive at Acision. "We put this surge down to consumers' increasing desire to share rich content and special moments, stimulated by the global phenomenon of social networking, which has also been made easier by the growing popularity of Smart devices and access to networking applications."

MMS provides an enriched, thoughtful, personal and yet unobtrusive way to let people know they are being thought of, especially for those who have friends and family around the world who were enjoying their seasonal gatherings or ushering in the New Year in different time zones. Indeed, in both developed and developing regions the preference to use MMS to disseminate visual and audio content instantly is underpinned by the reliability and guarantee that their message will be delivered. If packaged well, MMS presents an enormous opportunity for operators to capitalise on this trend as the service works without a broadband connection and means consumers can send rich content to anyone at any time," continued Nilsson.

SMS figures also rose during the festive season. Spain experienced a 40% jump on both Christmas and New Year's Eve, while the US experienced a more modest 27% rise on Christmas day. SMS traffic was also slightly higher in Argentina, where there was an 11% rise on New Year's Day - compared with 19% for the USA. Interestingly, the growth in MMS was comparatively higher for Argentina than any other country monitored - its growth in SMS during Christmas was only 15%, suggesting that more users than ever are keen for richer experiences and turning to MMS.

Informa research from May last year found that over 387 billion MMS messages will be sent in 2016, representing about 1.7% of global messaging traffic, and making MMS the second most-used messaging application worldwide, after SMS. The spike in MMS during Christmas and New Year shows its popularity as a way to share content, particularly during seasonal holidays, festivities and events. 

*Acision Data

NOTES TO EDITORS

About Acision

As the global leader in mobile messaging, Acision connects the world by powering relevant, seamless messaging services, which enrich the mobile communications experience and create new opportunities for carriers and enterprises across the world. For more information, visit Acision at http://www.acision.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that On the Avenue Marketing Group, a sales and marketing firm that utilizes events to market and sell products to consumers, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. On the Avenue Marketing Group (OTA) is a sales and marketing firm that utilizes events to market and sell products to consumers. On behalf of our clients, we attend thousands of fairs, festivals, exp...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists will discuss how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations m...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provide...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Compa...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...