SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

News Feed Item

Salesforce's Desk.com Content & Marketing Strategist Joins Nimble to Lead Social Business Education Initiative

Alyson Stone Will Lead Content & Product Marketing Strategy to Educate and Inspire Business Professionals to Practice Social Selling

SANTA MONICA, CA -- (Marketwire) -- 01/14/13 -- Nimble, the world's leading social relationship manager, today announced that Alyson Stone has joined the Nimble team as content and product marketing strategist. Formerly in the same role for Salesforce's Desk.com, Stone will lead the expansion of Nimble's social business content education strategy.

Stone brings over 20 years of experience with both startups and large companies to her role at Nimble, including two years managing content for Salesforce's Desk.com, previously known as Assistly. While there, she developed Desk.com's product marketing process, established the company's social media presence and served as editor for their service-focused blog. Desk.com is a recent acquisition for Salesforce that renamed Assistly to Desk.com. Alyson was the number two marketing hire at Assistly and helped scale Assistly's SMB SaaS social help desk brand.

"Business professionals around the world are searching for ways to deal with how social media is changing the way prospects and customers engage with the companies they buy from," said Jon Ferrara, CEO, Nimble. "We have brought Alyson on board to help Nimble become a leading voice of social selling education and inspiration for emerging social businesses, and we are excited to have her lead our new initiative. With her editorial, social and digital background at market leading SMB SaaS companies like Desk.com, Alyson will be an incredible asset to Nimble's marketing team."

In her new role, Stone will bring her expertise to further develop Nimble's social business content strategy and strengthen community relationships. "Businesses need help understanding and managing the new social customer lifecycle of attracting and retaining customers in a social business world," said Stone. "That means they need expertise in social marketing, social selling, customer engagement, social customer service and collaboration. Our mission is to create a forum focused on this idea of 'social business' and share knowledge by key social business thought leaders, as well as Nimble-generated content."

To help business professionals find value in currently available social business tools and strategies, Nimble is forming an advisory board of leading social business experts to direct strategy, contribute content and generate meaningful conversations within the business community. The board will enlist analysts, editors, authors, bloggers, speakers, coaches and other social business thought leaders in all of the core areas Nimble touches, including marketing, sales, customer service, CRM, collaboration and social media. Nimble will use contributors to ensure a dynamic and rich forum.

"I've been very impressed with what Jon and the Nimble team have accomplished in a short amount of time," said Brent Leary, partner at CRM Essentials, a recognized thought leader in small- and mid-sized social business topics. "Building meaningful relationships with today's technologically empowered customers is a major challenge facing SMBs today, and Nimble's commitment to provide small businesses with tools to help meet this challenge has been there since its beginning. Today this commitment is reinforced and extended by bringing Alyson on board to head Nimble's efforts to educate and inspire SMBs to take a strategic approach to integrating social strategies into their businesses. Alyson not only brings a great deal of experience and expertise to this important role, but she also brings a passion for small business and a sincerity in her approach to helping them succeed. Having witnessed the successful results of her efforts while at Desk.com, I can't wait to see what she creates with Jon and the rest of the Nimble team."

You can find a head shot and read more about Stone in her own words on our Nimble blog here.

Nimble empowers social contact management by combining contacts with email and other popular social communication tools like Facebook, Twitter, LinkedIn, Google+, HubSpot, HootSuite, MailChimp and Foursquare. Nimble helps businesses drive more revenue by achieving more efficient, effective and authentic engagement with prospects, partners and current customers.

About Nimble
Nimble is a social relationship management system for business teams and sales professionals to help them transform their social conversations and communities into opportunities. Nimble opens a whole new channel for companies to engage customers in a two-way dialogue, combining the power of traditional CRM, classic contact management and social media into its simple affordable web-based social selling solution.

In the past year, Nimble has won PC Magazine "Editors' Choice," DEMO's "DEMO God" recognition, Gartner's "Cool Vendor" for Social Software and Collaboration, Red Herring Top 100 Global Finalist, and Paul Greenberg's "CRM Watch List," published by ZDNet, for three consecutive years. In addition, Nimble was recently recognized in Entrepreneur's annual "100 Brilliant Companies" and "OnDemand Top 25 Private Companies To Watch List."

Located in Santa Monica, Nimble is in the heart of the Southern California tech community. For more information, please email [email protected] or visit www.nimble.com. Nimble can also be found on Facebook, Twitter, LinkedIn and YouTube.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media contact:
Brenda Christensen
(818) 307-9942
Skype: brenda-christensen
Email Contact

Twitter: @brendachrist

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
High-performing enterprise Software Quality Assurance (SQA) teams validate systems that are ready for use - getting most actively involved as components integrate and form complete systems. These teams catch and report on defects, making sure the customer gets the best software possible. SQA teams have leveraged automation and virtualization to execute more thorough testing in less time - bringing Dev and Ops together, ensuring production readiness. Does the emergence of DevOps mean the end of E...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
"Verizon offers public cloud, virtual private cloud as well as private cloud on-premises - many different alternatives. Verizon's deep knowledge in applications and the fact that we are responsible for applications that make call outs to other systems. Those systems and those resources may not be in Verizon Cloud, we understand at the end of the day it's going to be federated," explained Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, in this SYS-CON.tv interview at...
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. Acco...
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
"Cloud consumption is something we envision at Solgenia. That is trying to let the cloud spread to the user as a consumption, as utility computing. We want to allow the people to just pay for what they use, not a subscription model," explained Ermanno Bonifazi, CEO & Founder of Solgenia, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...