|By PR Newswire||
|January 14, 2013 04:44 PM EST||
LOS ANGELES, Jan. 14, 2013 /PRNewswire/ -- Business groups, non-profit organizations and community groups joined with outdoor sign companies today to announce the launch of Sign Up L.A., a coalition to support the development of common sense policies designed to encourage the reasonable use and location of digital billboards in Los Angeles – and, by doing so, to bring critical community benefits to the city, including enhanced public safety initiatives and increased economic development. Sign Up L.A. supports policies similar to those successfully used in forty-three states and more than 450 localities across the country, including such California cities as Sacramento and Oakland.
Sign Up L.A. launches today with 20 members, all of whom support reasonable digital billboard policies in the City of Los Angeles. The initial members are: Art Share L.A., Museum of Contemporary Art (MOCA), Lamar Advertising, Los Angeles Area Chamber of Commerce, the Valley Industry and Commerce Association (VICA), Harbor City/Harbor Gateway Chamber of Commerce, Clear Channel Outdoor, Ad Council, LA Freewalls, LALA Gallery, Los Angeles Downtown Arts District (LADAD), Gay Men's Chorus of Los Angeles, MacDonald Media, Billboard Connection, Going Green Film Festival, Daktronics, Yesco, Foundation for a Better Life, Outdoor Advertising Association of America (OAAA) and Minorities in Broadcasting.
The coalition's mission is to advocate for common sense public policies in support of digital sign usage that will maximize the public benefits of signs, generate the economic benefits to businesses and the local economy (including good-paying jobs, wages, benefits, taxes and fees), and produce critical new revenues and jobs in the city of Los Angeles during a time of serious fiscal constraints. The coalition also supports policies that allow the city to continue to modernize its outdoor advertising landscape, including improving signs by employing sustainable, modern digital technology, ensuring that these signs are located in appropriate non-residential areas, and also reducing the number of existing static signs.
Full Page Ad in Daily News Announces Launch, White Papers to be Released
To announce the launch of Sign Up L.A., a full page ad appears today in the Los Angeles Daily News. In addition, to share information about the real benefits and value digital signs have brought to Los Angeles, Sign Up L.A. has launched a website: www.signupla.com, along with a Facebook page: http://www.facebook.com/SignUpLA. These sites both provide information and materials to Los Angeles residents and community groups about the positive benefits that these digital signs have already brought to Los Angeles as well as highlight other potential benefits as the modernization of the city's outdoor advertising landscape continues.
To support the development of policies that will allow for the reasonable use and location of digital billboards, the Sign Up L.A. coalition will be releasing a series of white papers looking at the "Digital Gap" that will impact the city of Los Angeles should progress not be made in implementing digital signage public policy.
The first study will be released this week and will focus on public safety. Additional studies to be released focus on revenues, impact on the economy, and impact on business and non-profits.
Diverse Coalition Supports Digital Billboards and the Public Benefits They Deliver
"The outdoor advertising industry is a critical partner to the community of Los Angeles," said Rick Robinson, board president, Art Share L.A. "Without digital signs, public safety messages, like Amber Alerts and emergency situation warnings are lost, and the many non-profits, like Art Share L.A., that rely on billboards to communicate their causes will be left without donated advertising space. By working towards a responsible policy solution to address digital signage, the city can ensure that these resources that provide a valuable community and public safety service will not be lost."
"Outdoor advertising represents a critical part of the marketing mix for both small and large businesses, creating opportunities that allow these businesses to effectively reach Angelenos and encourage local consumerism," said Stuart Waldman, president of VICA. "This will help grow our local businesses and allow for job creation that will aid the city's economic health. A public policy solution will provide clarity for the businesses and groups that rely on outdoor advertising and help to drive business in Los Angeles."
"Digital billboards offer an opportunity to change messages in real-time, making it possible for advertisers, law enforcement and other public safety agencies to rapidly reach large audiences quickly and efficiently with important, and sometimes life-saving, messages," said Ray Baker, vice president and general manager of Lamar Advertising. "Recognizing such opportunities over the last several years, other forward-looking cities in California have implemented legislative solutions to maximize public benefits for their citizens through reducing existing static signs and permitting digital in appropriate non-residential locations. Sign Up L.A. will work to ensure the city of Los Angeles uses these examples to form their own blueprint for responsible digital signage policy."
The Sign Up L.A. coalition recognizes the benefit of digital signs and has come together in support of policies that will ensure the timely communication of public safety, traffic, and natural disaster alerts, as well as support non-profit organizations and other community initiatives. The coalition also recognizes the economic benefits that can be generated to businesses, large and small, including job creation and marketing of a diverse selection of products to consumers.
Sign Up L.A. will be active in the public dialogue as the city of Los Angeles considers a legislative solution to address the longstanding issues surrounding digital signage.
SOURCE Sign Up L.A.
DevOps tasked with driving success in the cloud need a solution to efficiently leverage multiple clouds while avoiding cloud lock-in. Flexiant today announces the commercial availability of Flexiant Concerto. With Flexiant Concerto, DevOps have cloud freedom to automate the build, deployment and operations of applications consistently across multiple clouds. Concerto is available through four disruptive pricing models aimed to deliver multi-cloud at a price point everyone can afford.
Mar. 29, 2015 05:00 PM EDT Reads: 912
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Mar. 29, 2015 05:00 PM EDT Reads: 3,105
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Mar. 29, 2015 04:15 PM EDT Reads: 2,421
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Mar. 29, 2015 04:15 PM EDT Reads: 1,366
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
Mar. 29, 2015 04:00 PM EDT Reads: 1,399
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
Mar. 29, 2015 04:00 PM EDT Reads: 1,315
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Mar. 29, 2015 03:30 PM EDT Reads: 2,160
Are your applications getting in the way of your business strategy? It’s time to rethink your IT approach. In his session at 16th Cloud Expo, Madhukar Kumar, Vice President, Product Management at Liaison Technologies, will discuss a new data-centric approach to IT that allows your data, not applications, to inform business strategy. By moving away from an application-centric IT model where data integration and analysis are subservient to the constraints of applications, your organization will b...
Mar. 29, 2015 03:15 PM EDT Reads: 2,548
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
Mar. 29, 2015 03:00 PM EDT Reads: 1,273
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
Mar. 29, 2015 03:00 PM EDT Reads: 2,825
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
Mar. 29, 2015 03:00 PM EDT Reads: 1,251
SYS-CON Events announced today that WSM International (WSM), the world’s leading cloud and server migration services provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. WSM is a solutions integrator with a core focus on cloud and server migration, transformation and DevOps services.
Mar. 29, 2015 03:00 PM EDT Reads: 1,247
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make sm...
Mar. 29, 2015 03:00 PM EDT Reads: 3,438
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
Mar. 29, 2015 03:00 PM EDT Reads: 3,020
Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), and search analytics (SSA). We also provide Search and Big Data consulting services and offer 24/7 production support for Solr and Elasticsearch.
Mar. 29, 2015 02:15 PM EDT Reads: 1,491