Knoa Software, a provider of user experience and performance management software, today announced the appointment of Kent Jarvi as Chief Financial Officer. Mr. Jarvi has successfully led several companies through profitable growth, capital acquisition, and liquidity events, and will be instrumental in building a financial strategy to support Knoa's long-term growth objectives.

"The growth and success, company culture, and gifted team members at Knoa create an ideal working environment," said Mr. Jarvi. "It's a very exciting time to be joining the company."

Mr. Jarvi brings more than 25 years of experience in driving business strategy and managing finance and administration for a variety of venture-backed technology companies. Prior to joining Knoa Software, he served as the CFO at Liazon Corporation, a privately held insurance benefits exchange company in New York. He has also served as CFO at GridApp Systems, IGA Worldwide Inc., Ejasent, Driveway Corporation, Fabrik Communications, Optimal Networks, AirSoft and XA Systems Corporation.

"Kent's deep financial background and track record with rapid growth software and service companies make him an excellent fit for Knoa as we focus on quickly expanding our footprint worldwide," said Thad Eidman, Chief Executive Officer, Knoa Software. "His proven experience will be invaluable and complements our efforts to remain the frontrunner in user experience management."

Mr. Jarvi began his career at Arthur Andersen Consulting after graduating from Michigan State University with an M.B.A. in Finance and a B.A. in Business.

About Knoa Software

Knoa® Software delivers on-premise and cloud-based solutions that monitor, measure and manage how end-users are utilizing enterprise applications to optimize end-user experience, enhance user performance, and deliver return on investment. Uniquely, Knoa automation provides complete and deep insight into all activities, by user, for each application monitored. 20 percent of the Fortune 50 and hundreds of Global 5000 companies have already licensed Knoa software to power their user experience and optimize their performance.

For more information visit www.knoa.com. You can also follow us on Twitter: @knoasoftware.

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