SYS-CON MEDIA Authors: Bob Gourley, Cynthia Dunlop, Scott Bampton, Greg Ness, Elizabeth White

News Feed Item

RE/MAX Expands Marketing Technology Platform: New Integrated Solutions Deliver a "Digital Upgrade" to the RE/MAX Design Center

NEW YORK, NY -- (Marketwire) -- 01/16/13 -- Real Estate Connect -- RE/MAX agents will be getting a "digital upgrade" to their Design Center with the ability to create mobile-ready Single Property Websites, YouTube enabled videos, and dozens of professionally written marketing campaigns for email, print and mail, and social media.

This new suite of products, which will be available to over 70,000 RE/MAX agents in the U.S. and Canada beginning in January, delivers advanced mobile-enabled technology and engaging consumer content to help agents sell more homes and develop their personal brands.

RE/MAX agents can use the new automated marketing campaigns to target first-time homebuyers, move-up buyers, sellers, and investors as well as stay in touch with past customers. Integrated into the RE/MAX Design Center, which seamlessly shares data with RE/MAX LeadStreet, agents can begin marketing to prospects as soon as a lead is created.

The new YouTube-ready videos allow agents to pull in their listing data from LeadStreet to create home video tours and post them to their individual YouTube accounts -- which play on all mobile devices. Agents can also create promotional videos to enhance their company and personal brands as well as create local area tour videos to help dramatically increase Search Engine Optimization (SEO).

The new Single Property Websites use the latest in "responsive web design." This technology automatically adjusts the website's layout based on the size of the user's screen, eliminating the need for separate mobile, tablet and PC websites.

"RE/MAX continues to lead the industry with inventive and integrated technologies that make it easier for agents to reach buyers and sellers," said Mike Ryan, RE/MAX Executive Vice President, Global Communications and Branding. "These new modern marketing products address the growing digital orientation of consumers who are living in a mobile-centric world."

RE/MAX Associates can learn more about the Premium products through free webinar previews provided by Imprev beginning the week of January 20th. Demonstrations of the new products are exclusively for RE/MAX agents who send an email to [email protected] from their RE/MAX email address.

Product Details
Agents can purchase any of these modern marketing products independently: Premier Agent Campaigns, Premier Video-based Home Tours and Premier Agent Single Property Websites are each available for an annual subscription of just $199. However, all three offerings also are available in the "Premier Agent Plus" package for a special price of $299.

Premier Agent series of products and the RE/MAX Design Center are provided by Seattle-area based Imprev, Inc., the leading provider of integrated marketing solutions for the real estate industry.

Products Profile
"Premier Agent Campaigns:"
These automated marketing Campaigns enable RE/MAX associates to solve one of the their biggest challenges: finding a simple, relevant and easy way to stay in touch with past, current and future home buyers and sellers. Pre-written by award-winning writers and editors, agents will have access to more than two dozen automated Campaigns targeting buyers, sellers, real estate investors as well as subjects that help agents reach their entire sphere of influence on a regular basis. Annual subscription is $199 each.

"Premier Agent Video:" Agents can power-up their SEO by creating video home tours for all of their listings, as well as neighborhood tours or even self-promotional videos. In the Design Center, agents simply add their own photos and custom text, pick a professional stock music soundtrack and then post the finished video directly to their own YouTube channels, to a social media site, embed it in an email or create a link to add on their own website -- all with just a few clicks. Annual subscription is $199 each.

"Premier Agent Single Property Websites:" Single Property Websites (SPWs) allow agents to create a separate, custom and mobile-ready website for every listing. Agents can add as many as 50 property photos and descriptions, a Google Map interface with street view, local links that can be fully customized (local schools, crime statistics, neighborhood data, etc.), a contact page to help capture leads, and an integrated video that can play a promotional or property feature. Traffic statistics and website analytics are included in the $199 annual subscription each.

"Premier Agent Plus:" Package includes Premier Agent Campaigns, Premier Agent Video and Premier Agent Single Property Websites for a $299 annual subscription -- nearly half-off the individual product prices.

About the RE/MAX Network:
RE/MAX was founded in 1973 and in 2013 celebrates 40 years of making real estate history. The visionary Co-Founders Dave and Gail Liniger still lead the Denver-based global franchisor today. RE/MAX is recognized as one of the leading real estate franchise companies with the most productive sales force in the industry and a global reach of more than 85 countries. Nobody in the world sells more real estate than RE/MAX. With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $120 million for Children's Miracle Network Hospitals, Susan G. Komen for the Cure® and other charities. Please visit www.remax.com or www.joinremax.com.

About Imprev:
Imprev, Inc. is the leading provider of private-label Marketing Centers for real estate companies and is the industry leader in providing fully integrated, high-quality, personalized marketing materials for more than 150,000 real estate agents worldwide. Imprev technologies maximize the marketing impact for real estate companies and agents, with simple-to-use and cost-effective ways for agents to enhance their own personal image while harnessing the influence of their company's brand. Imprev was established in 2001 and is headquartered in Bellevue, Washington. Visit Imprev at www.imprev.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and ...
European data center operator DEAC is the largest in the Baltics. The activities are orientated to provide data center services and IT outsourcing on Eurasia and America scale in order to create the primary or backup or additional data center for customer in the EU, to protect its business and, most importantly, reduce costs up to 40% within 3-5 years. DEAC is an IT outsourcing services and sol...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? ...
Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. Founded in 2001 at WPI, Dyn’s global presence services more than four million enterprise, small business and personal customers.
We live in a time when seconds – even milliseconds – can have a dramatic economic impact on your company’s future. With technology being the primary conduit for consumer interaction, the user experience is at center stage. User experience will be a deciding factor in separating the future winners from the losers. By building more speed and agility into the application delivery process, DevOps prom...
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS ...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infra...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public clou...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-qu...
SYS-CON Events announced today that Stratogent will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Stratogent is a custom managed services organization based in San Mateo, California. We design, implement, and support mission critical infrastructure 24x7 on premises, in datacenters and in t...