Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Elizabeth White, Dana Gardner, tru welu, Blue Box Blog

News Feed Item

JetBlue Airways and the Providence Bruins Donate Hundreds of Books to Hasbro Children's Hospital

- JetBlue continues to support its newest destination with daily service from T.F. Green International Airport to Orlando and Fort Lauderdale -

PROVIDENCE, R.I., Jan. 17, 2013 /PRNewswire/ -- The airline that takes caring to heart JetBlue Airways (Nasdaq: JBLU) along with its friends the Providence Bruins and T.F. Green International Airport (PVD) today delivered more than 650 books to the Hasbro Children's Hospital. JetBlue crewmembers joined players from the city's famed ice hockey team in the hospital's library for a special "story time" as part of the hospital's Read To Me program.

(Logo: http://photos.prnewswire.com/prnh/20110404/NY76997LOGO )

The books were donated by generous citizens of Rhode Island via a donation drive organized by JetBlue. In a fun twist, JetBlue tweeted its location at the Bruins home arena, Dunkin' Donuts Center, calling on people to bring three new or gently used books and dress in their best Floridian attire to win flight certificates and other goodies and enjoy treats from the airline's partner Dunkin' Donuts. Pictures of the festive faux Floridians can be viewed at blog.jetblue.com.

"Reading is FUNdamental. We had a great deal of fun with this book drive culminating with the delivery of so many great reads to these amazing children here today," says JetBlue's Marketing Manager Ronda Ivy McLeod. "As an airline that promotes children's literacy with our various Corporate Social Responsibility initiatives including our national Soar With Reading partnership with PBS Kids, we're excited to continue to deepen our relationships with the Rhode Island community and our partnerships with T.F. Green, Hasbro Children's, and the Providence Bruins."

"The Providence Bruins were excited to partner with JetBlue, T.F. Green and Hasbro Children's Hospital in collecting books at the Dunkin' Donuts Center for the Read To Me Program," said Providence Sports + Entertainment Vice President of Client Services Kevin Boryczki.  "Giving back to the community is important to our organization and our players enjoyed being at Hasbro Children's Hospital today delivering books and reading to the children."

"On behalf of the leadership and staff at Hasbro Children's Hospital, we are grateful for the generous contributions of JetBlue, the Providence Bruins and T.F. Green," says Pamela Murchie Mehr, cause marketing officer for Hasbro Children's Hospital. "Our patients and their families will benefit greatly from our partners helping us encourage literacy and the love of reading."

The airline that holds "caring" as one of its core values, JetBlue supports many causes in the communities in which it serves. Its most recent venture includes the launch of its seventh annual Light Up A Life campaign in honor of Monday's National Day of Service. Crewmembers across JetBlue's 75-city network have joined together to decorate and deliver 2,000 Sweet Cases with community partner Together We Rise (TWR), an organization that improves the lives of foster children across the nation. Crewmembers will also adorn 200 SoaringQuilts with SoaringWords, to deliver to children who suffer from serious illnesses to aid the healing process with creative and educational activities.

JetBlue's service out of T.F. Green International Airport
JetBlue officially took to the skies out of T.F. Green International Airport on November 29, 2012 with two daily flights to Orlando International Airport (MCO) and one daily flight to Fort Lauderdale/Hollywood International Airport (FLL). Service between Providence and Florida will be operated on the value airline's fleet of Airbus A320 aircraft, featuring many premium offerings, including a first checked bag free (a), assigned leather seating with legroom to spare, and more than 140 channels of complimentary live television and radio on personal seatback screens (b). The airline, well-known for its superior and personable customer service, also offers a free and unlimited assortment of name brand snacks and drinks for the ride.

Customers traveling between Providence and Orlando can conveniently connect onwards to three other cities in JetBlue's route network: Aguadilla, Puerto Rico; Montego Bay, Jamaica; or Nassau, The Bahamas. JetBlue offers service from six additional New England airports, including: Burlington, Vt.; Hartford, Conn.; Martha's Vineyard and Nantucket, Mass.; Portland, Maine; and Boston, where JetBlue is the largest carrier and serves 45 nonstop destinations. 

About the Hasbro Children's Hospital Read to Me program
The Hasbro Children's Hospital Read to Me program gives children the tools they need to learn to love reading. Volunteers provide an interesting and educational activity for children to participate in while they wait to see their doctors. The volunteers also serve as literacy role models, encouraging both children and parents to realize the great significance of reading. At every clinic visit, the doctor gives the child a new book to take home. This supports the hospital's philosophy that books are important. In the past year, the program has distributed over 10,000 books to patients.

About JetBlue Airways       
JetBlue is New York's Hometown Airline™ with other focus cities in Boston, Fort Lauderdale, Los Angeles, San Juan and Orlando. Known for its award-winning service and free TV as much as its low fares, JetBlue offers the most legroom in coach of any U.S. airline (based on average fleet-wide seat pitch)  as well as super-spacious Even More Space seats. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control. Visit www.jetblue.com/promise for details. JetBlue serves 75 cities with 750 daily flights and plans to launch service to Albuquerque, New Mexico; Charleston, S.C.; Philadelphia, Pennsylvania; and Medellin, Colombia subject to government approval in 2013. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For information call +1 800-538-2583 (TTY/TDD +1 800-336-5530) from the USA, or visit www.jetblue.com.

(a) Free first bag subject to weight and size limits and exceptions for itineraries including flights marketed or operated by other airlines.

(b) Live satellite TV and radio programming is not available on flights operating outside the continental U.S.  Where applicable, JetBlue may offer complimentary JetBlue Features movies on these flights.  

SOURCE JetBlue Airways

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The consumption economy is here and so are cloud applications and solutions that offer more than subscription and flat fee models and at the same time are available on a pure consumption model, which not only reduces IT spend but also lowers infrastructure costs, and offers ease of use and availability. In their session at 15th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed this shifting dynamic with an ...
As enterprises engage with Big Data technologies to develop applications needed to meet operational demands, new computation fabrics are continually being introduced. To leverage these new innovations, organizations are sacrificing market opportunities to gain expertise in learning new systems. In his session at Big Data Expo, Supreet Oberoi, Vice President of Field Engineering at Concurrent, Inc., discussed how to leverage existing infrastructure and investments and future-proof them against e...
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackI...
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT transformation?
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies.
For better or worse, DevOps has gone mainstream. All doubt was removed when IBM and HP threw up their respective DevOps microsites. Where are we on the hype cycle? It's hard to say for sure but there's a feeling we're heading for the "Peak of Inflated Expectations." What does this mean for the enterprise? Should they avoid DevOps? Definitely not. Should they be cautious though? Absolutely. The truth is that DevOps and the enterprise are at best strange bedfellows. The movement has its roots in t...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impac...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
Every day we read jaw-dropping stats on the explosion of data. We allocate significant resources to harness and better understand it. We build businesses around it. But we’ve only just begun. For big payoffs in Big Data, CIOs are turning to cognitive computing. Cognitive computing’s ability to securely extract insights, understand natural language, and get smarter each time it’s used is the next, logical step for Big Data.
There's no doubt that the Internet of Things is driving the next wave of innovation. Google has spent billions over the past few months vacuuming up companies that specialize in smart appliances and machine learning. Already, Philips light bulbs, Audi automobiles, and Samsung washers and dryers can communicate with and be controlled from mobile devices. To take advantage of the opportunities the Internet of Things brings to your business, you'll want to start preparing now.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
In a world of ever-accelerating business cycles and fast-changing client expectations, the cloud increasingly serves as a growth engine and a path to new business models. Dynamic clouds enable businesses to continuously reinvent themselves, adapting their business processes, their service and software delivery and their operations to achieve speed-to-market and quick response to customer feedback. As the cloud evolves, the industry has multiple competing cloud technologies, offering on-premises ...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
Over the years, a variety of methodologies have emerged in order to overcome the challenges related to project constraints. The successful use of each methodology seems highly context-dependent. However, communication seems to be the common denominator of the many challenges that project management methodologies intend to resolve. In this respect, Information and Communication Technologies (ICTs) can be viewed as powerful tools for managing projects. Few research papers have focused on the way...