Budweiser signs multi-year partnership with Coach's Corner

TORONTO, Jan. 17, 2013 /CNW/ - Today, Budweiser announced that it has signed a multi-year partnership with Hockey Night in Canada's Coach's Corner, hosted by Ron MacLean and Don Cherry. The deal will feature Budweiser advertising and content during every Coach's Corner segment.

"Coach's Corner is a central part of the hockey experience for Canadian fans and Budweiser is proud to support every check, shot, hit and goal analyzed by Ron and Don," said Jorn Socquet, Vice President of Marketing, Labatt Breweries of Canada. "Budweiser is thrilled to be a part of the Hockey Night in Canada family. Beginning January 19, fans can expect innovative Budweiser advertising on Coach's Corner - we'll be getting fans involved along the ways so stay tuned!"

"We're pleased to welcome Budweiser to CBC's Hockey Night in Canada," said Alan Dark, general manager, CBC Revenue Group. "Budweiser has built a great connection with hockey fans across Canada, and having them as part of Hockey Night is a natural fit. We're looking forward to a very successful relationship."

Partnering with Coach's Corner is part of Budweiser's goal to make hockey more fun, exciting and accessible for Canadians. In addition to Coach's Corner, Budweiser is the presenting sponsor for the new Hockey Night in Canada Second Screen experience, the Out of Town Scores and highlights of the best goals from around the league with Goal Tonight. Budweiser will also continue to execute national and regional hockey programs that resonate with Canadian hockey fans from coast-to-coast.

About Budweiser
Budweiser - the King of Beers - has been brewed since 1876 under the highest quality standards. A strong supporter of hockey in North America, Budweiser is partner to 23 professional hockey teams in Canada and the U.S. Brewed in Canada for more than 30 years, Budweiser uses only the finest ingredients without any artificial ingredients, additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process. For more information, visit www.budweiser.ca or www.facebook.com/budweisercanada.

About CBC/Radio-Canada
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus five languages for international audiences. In 2011, CBC/Radio-Canada celebrated 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.

SOURCE Labatt Breweries of Canada