|By PR Newswire||
|January 18, 2013 06:55 AM EST||
LONDON, January 18, 2013 /PRNewswire/ --
TFM&A (Technology for Marketing & Advertising) has announced a host of heavyweight speakers from some of the world's most prominent brands to headline its Keynote programme at the upcoming show on 26th-27th February at Earls Court 2 in London.
Now in its thirteenth year, TFM&A is the UK's largest and longest running multi-channel event for the marketing, media and advertising industry, and the Keynote Theatre sponsored by Experian Marketing Services, will see senior-level speakers sharing first-hand insight into their thoughts for the future and trends set to shape the marketing landscape.
Kara Hiscox, Event Manager, TFM&A, explained:
"This exciting Keynote line-up has been built around the issues and ideas raised at our Advisory Panel meeting towards the end of last year. The marketing scope is becoming wider each year and our Panel believe that not only digital but also direct marketing lies at the heart of this revolution. As such, our Keynote speakers will reflect this by informing marketers on what this means for their business."
Tuesday 26th February
Richard Robinson, Director at Google, will be kicking off proceedings on day one with an exploration into The Future of Digital and how marketers must adapt to the changing nature of the digital platform. With digital now being virtually everywhere, Robinson will identify what's in store for marketers and how their strategies must evolve in order to succeed in this new era.
Staying on the topic of digital, VP of Digital Marketing & CRM at mobile giant Nokia, Chris Schaumann will examine the evolution of the industry as a result of digital advancements in his presentation Digital Marketing Transformation: Embracing this new Digital Reality to provide insights around the latest marketing trends. Schaumann's presentation is a must-attend for marketers wanting to gain insight into the successful approach taken by Nokia in successfully embracing this new digital reality.
Day one will also feature two panel debates, the first of which will see senior representatives from Oracle, SAP UKI, Beyond Philosophy and MyCustomer.com, exploring the implications for businesses following recent shifts in CRM strategies.
The second debate, featuring the TFM&A Advisory Panel, will address the crucial role of Direct Marketing in the current marketing revolution and whether the fundamentals have changed in light of the continuously evolving range of marketing channels now used by marketers.
Wednesday 27th February
Day two will feature The Omni-Channel Big Bang: Engaging the connected customer in 2013, which will be presented by Colin Grieves, Director of Propositions and Strategy at Experian Marketing Services. Using recent examples, Grieves will analyse the changing relationship between the marketer and consumer and how expectations have matured from multi-channel strategies to a more personalised approach.
Luca Benini, Managing Director at Salesforce, will be looking into The Evolution of the Marketer. In this case study driven presentation, Luca will walk delegates through six principles which allow marketers to embrace the social fast lane and keep up with the rapidly changing nature of the industry.
Justine Arthur, Head of Communications and Campaigns at BT and Brett Willis, Head of Digital at Westhill Communications will present in the final Keynote session, How technology is shaping the relationship between B2B marketers and their agencies. In a world where increasing marketing responsibilities are managed in-house, Arthur and Willis will explore how to get the most out of the new relationship that technology creates between the marketer and agency.
TFM&A will take place alongside Online Advertising & Affiliate (OA&A) and International Direct Marketing Expo (IDMX), offering a truly integrated, multi-channel experience for the UK's largest gathering of advertising and marketing professionals. And fittingly, the Keynote programme reflects the huge breadth of content that visitors can look forward to at the show.
About UBM Live (organiser of TFM&A, OA&A and IDMX)
UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premiere brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.
SOURCE Technology For Marketing & Advertising (TFM&A)
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impac...
May. 22, 2015 09:00 PM EDT Reads: 4,609
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of present...
May. 22, 2015 09:00 PM EDT Reads: 4,899
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
May. 22, 2015 08:45 PM EDT Reads: 1,118
Every day we read jaw-dropping stats on the explosion of data. We allocate significant resources to harness and better understand it. We build businesses around it. But we’ve only just begun. For big payoffs in Big Data, CIOs are turning to cognitive computing. Cognitive computing’s ability to securely extract insights, understand natural language, and get smarter each time it’s used is the next, logical step for Big Data.
May. 22, 2015 08:00 PM EDT Reads: 1,719
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
May. 22, 2015 08:00 PM EDT Reads: 1,213
There's no doubt that the Internet of Things is driving the next wave of innovation. Google has spent billions over the past few months vacuuming up companies that specialize in smart appliances and machine learning. Already, Philips light bulbs, Audi automobiles, and Samsung washers and dryers can communicate with and be controlled from mobile devices. To take advantage of the opportunities the Internet of Things brings to your business, you'll want to start preparing now.
May. 22, 2015 07:00 PM EDT Reads: 5,574
In a world of ever-accelerating business cycles and fast-changing client expectations, the cloud increasingly serves as a growth engine and a path to new business models. Dynamic clouds enable businesses to continuously reinvent themselves, adapting their business processes, their service and software delivery and their operations to achieve speed-to-market and quick response to customer feedback. As the cloud evolves, the industry has multiple competing cloud technologies, offering on-premises ...
May. 22, 2015 06:00 PM EDT Reads: 3,851
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
May. 22, 2015 06:00 PM EDT Reads: 2,027
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
May. 22, 2015 05:30 PM EDT Reads: 3,753
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
May. 22, 2015 05:00 PM EDT Reads: 2,075
Over the years, a variety of methodologies have emerged in order to overcome the challenges related to project constraints. The successful use of each methodology seems highly context-dependent. However, communication seems to be the common denominator of the many challenges that project management methodologies intend to resolve. In this respect, Information and Communication Technologies (ICTs) can be viewed as powerful tools for managing projects. Few research papers have focused on the way...
May. 22, 2015 05:00 PM EDT Reads: 1,537
As the world moves from DevOps to NoOps, application deployment to the cloud ought to become a lot simpler. However, applications have been architected with a much tighter coupling than it needs to be which makes deployment in different environments and migration between them harder. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, Netflix and so on is at the heart of CloudFoundry – a complete developer-oriented Platform as a Service (PaaS...
May. 22, 2015 05:00 PM EDT Reads: 1,397
In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally. DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.
May. 22, 2015 05:00 PM EDT Reads: 1,670
Hybrid IT is an approach to delivering IT services that matches business requirements and application needs with different IT deployment modalities. In their session at 16th Cloud Expo, Jeff Katzen, Director of the Cloud Practice at CenturyLink, and Gary Sloper, Area Vice President, Sales Engineering and Operations, at CenturyLink, will go into more depth around those different modalities and how customers have made decisions to choose between them. They will talk to some of the challenges t...
May. 22, 2015 04:45 PM EDT Reads: 1,416
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
May. 22, 2015 04:00 PM EDT Reads: 2,850