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SYS-CON MEDIA Authors: Kevin Jackson, Peter Silva, Greg Wind, Glenn Rossman, Michael Jannery

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Chi Yufeng Honored as Chinese Culture Industry Figure of 2012

BEIJING, Jan. 21, 2013 /PRNewswire/ -- The much-anticipated list of award winners was officially announced at the Guangming New Year's Party and Chinese Culture Industry Figures of 2012 award ceremony that took place on the first of January. Perfect World chairman Chi Yufeng was present at the event and participated in a panel discussion with other leaders in the field. He was honored at event with the title of Chinese Culture Industry Figure of the Year. 

(Logo: http://photos.prnewswire.com/prnh/20090416/CNTH023LOGO )

(Photo: http://photos.prnewswire.com/prnh/20130121/CN44803 )

As an iconic leader within the country's culture industry, Mr. Chi has been a major force at the forefront of the culture creative sector for years. He has been rated as one of the Ten Outstanding Young Persons in Chinese Software Industry, the Outstanding Young Entrepreneurs in Beijing and the Ten Excellent Entrepreneurs of Zhongguancun for his multi-faceted contributions. In addition, he is the founder of Hongen.com, an online university for 1.2 billion Chinese people, and has developed a series of computer learning applications including Kaitianpidi ("Epoch") and Wanshiwuyou ("No Worries"), as well as several English learning applications including Suixinsuoyu ("Doing what I enjoy"),Congxinkaishi ("Starting from the Beginning") and the Teddy English Story Series, together forming a full array of programs essential for computer novices and English learners of all levels.

Perfect World was founded in 2004 by Chi Yufeng and listed on NASDAQ in 2007. When asked how to disseminate knowledge about Chinese culture through games, Chi Yufeng pointed out, "We can provide an in-depth introduction to Chinese culture through online games, an example being our first game Perfect World, based on the screen play GuoZheng (Red Cliff), which, in turn, was inspired by the Chinese classic Shan Hai Jing (The Classic of Mountains and Seas). These games serve as a medium to disseminate knowledge and an understanding of Chinese traditional culture. In addition, games including Legend of the Eagle Shooting Hero and The Smiling, Proud Wanderer which we will launch in 2013 will help promote the chivalrous spirit inherent in Chinese culture." The company has already made its games available in more than 100 countries and regions worldwide, with such exports accounting for nearly 40 percent of the country's total exports of online games. The company has ranked 1st in terms of exports among Chinese online game developers for 5 consecutive years. 

Mr. Chi shifted his focus to the film and television sector in 2010 by taking part in the production of several blockbusters including The Piano in a Factory, Love is Not Blind, Beijing Youth and Legend of Chu and Han. The productions have received premier film and television awards in China including the Magnolia Award and Golden Rooster Award. These role transitions help Mr. Chi gain a deeper understanding of China's culture industry. It goes without saying that he is deserving of the title and the award is of great significance to him.

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