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SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, Elizabeth White, Kevin Jackson, Peter Silva

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Master Class at ad:tech to Help Learn How to Assess and Increase Your Organization's Digital Fitness

NEW DELHI, January 21, 2013 /PRNewswire/ --

- Limited Seats Available at the Pre-Conference Master Class - "Advanced Strategies and Case Studies for Search, Social, Content, Mobile and Display", Scheduled on 20 Feb. 2013

- Book a day to go Back to the Classes Where Indian and Global Experts Teach you Latest Cases and Best Practices in the Digital Age Beyond Just Marketing

As excitement builds for the third India edition of the world's #1 digital marketing event, ad:tech New Delhi 2013, the event promises to offer oodles of networking opportunities coupled with fresh insights and new learning for experienced and novice digital professionals alike. Being organized by NetworkPlay in partnership with dmg::events, the event will feature one entire day of hardcore, on-hands learning sessions during the pre-conference master class on February 20.

Says Rammohan Sundaram, Event Chairman for ad:tech New Delhi 2013, "Brand leadership has never been more vulnerable - digital empowers start-ups to grow and become overnight stars and to compete with global biggies at a blink. The challenge today is to find the right consumer and make the right offer at the right time through the right channel, and you are a winner if you can do that effectively, no matter whether you are big or small. With digital being the centerpiece of the entire ecosystem, rapid innovation means you need to keep learning and discovering constantly to stay relevant. We introduced Master Classes for the first time last year and received an overwhelming response and very good feedback from participants. I still vividly remember how the full day was oversubscribed and we had to put extra seats to manage the overflow. We're happy to be partnering again with iProspect Communicate2 to bring yet another dedicated learning session where you can expect not just to skim the surface but simplify fancy jargons and seek answers to the most intriguing how's, when's and why's in digital. An organization's growth is defined today by its digital fitness, and the Master Class is like the dose of DHA in your dietary supplement."

Vivek Bhargava, Managing Director, iProspect Communicate2, the knowledge partner for the Master Class, says, "Digital is no longer limited to the confines of the marketing function, but has today become an all-pervasive catalyst and multiplier to achieve organizational goals. Increasingly, search engines are emerging as the database of intent and social media as database of action. Organic search is fast evolving where the world is moving from just optimizing websites to optimizing their entire web presence. Content creation is now seen as a means to reduce cost of paid media and drive superior engagements. Whatever you knew till last year may not be as relevant today - and in our busy schedules, it becomes imperative to spare sometime to keep oneself abreast to cope with the volatile dynamics of a digital life. In this action-packed day, delegates will learn to use digital strategies not only to understand consumer behavior but also predict trends and leverage social media listening for better customer service."

The Master Class will focus on seven key sections, each dealing with a particular aspect of achieving a specific business objective. The workshop will include modules on key topics such as Customer Acquisition, Brand Building, Information Dissemination, Cross Selling and Upselling through Community Creation, ORM and Customer Service through Social Media Listening together with using Search and Social Analytics to understand and predict consumer behavior.

The registration fee for Search and Social Master Class at ad:tech New Delhi 2013 is INR 8,999 per person, while a group booking for three people is for INR 23,997. However, as an advance booking offer, delegates can register for the Master Class for just INR 6,999 per person and INR 17,997 per group of three till January 31. Details of this and other packages are available on the registration page for ad:tech New Delhi 2013.

For the first time, ad:tech New Delhi 2013 will feature an all-women keynote. The last 2 editions had over 3000 professionals from the digital media, marketing and technology domains come together to network, share and learn. ad:tech New Delhi 2013 promises to be bigger and bolder than ever, and will feature a conference, exhibition, innovation zone, workshops, and special networking events.

About iProspect Communicate2

iProspect Communicate2 is a leading performance marketing agency in India and was acquired by Aegis Group recently. Its prominent clients include STAR TV, Metro Shoes, HDFC Bank, ICICI Lombard, Aviva Life Insurance, DSP BlackRock, Remit2India, Cleartrip, etc. Communicate 2 was merged into iProspect India's existing operations, strengthening its network in key cities across India and providing additional service capabilities for its clients.

Primary Media Contact: Puneet Khunger, [email protected], 91-9810191409

Secondary Media Contact: Prachi Gupta, [email protected], 91-9868468418

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