KIRKLAND, WA and INGLEWOOD, CA -- (MARKET WIRE) -- 07/26/06 -- HouseValues Inc. (NASDAQ: SOLD) and Leads360, LLC announced an agreement today that will provide HouseValues' mortgage clients with a first-of-its-kind, customized and fully-integrated lead management system to help mortgage professionals nationwide convert more leads into closed loans.
As a result of the agreement, all HouseValues' lending and mortgage broker clients nationwide will be able to receive leads integrated into a HouseValues-branded lead manager powered by Leads360.
"From day one, our goal has been to not only bring our clients the best leads, but also the best tools to manage and ultimately convert leads into closed business," said Kevin Akeroyd, vice president of mortgage for HouseValues. "As the competition for customers becomes increasingly fierce, more and more lenders and mortgage brokers are asking for a single solution: leads combined with a comprehensive and easy to implement and use lead management solution."
"We are incredibly excited to partner with HouseValues and we share their commitment to customer success, post-sales support and for generating returns from a well-managed pipeline of high-quality internet leads," said Jeff Solomon, CEO of Leads360.
The lead management tool, Mortgage Market Leader, seamlessly integrates mortgage leads generated by HouseValues and allows mortgage professionals to track leads through every stage of maturity -- based on a combination of HouseValues' and Leads360's best practices. Existing customers of Lead360's lead management system have seen lead conversion rates more than double as a result of using the software.
"In our business, being the first to contact the client is critical to closing the lead," said Jay Dunsing, president of Heartland Home Finance and Heartland Mortgage, based in Downers Grove, IL. "Leads360 has streamlined our follow-up process and has taken our reaction time from two hours to less than 20 minutes."
HouseValues representatives will provide additional details on the new integrated lead management technology at this week's Real Estate Connect conference, starting today at The Palace Hotel in San Francisco. Kevin Akeroyd, Vice President of Mortgage for HouseValues, will speak about the company's current mortgage initiatives at a special mortgage session today to begin the conference.
About Leads360
Leads360 is the market and technology leader for on-demand lead management solutions. Leads360's enterprise lead management application, LeadManager, enables companies to more effectively distribute, track, analyze and convert sales leads into profitable customers. LeadManager is the only solution that enables companies to build and manage a completely custom lead management workflow based on their unique best practices. Combining technology expertise with professional services, training and process consulting, Leads360 provides the industry's most cost effective solution for taking sales leads from start to close. For more information, please visit www.leads360.com.
About HouseValues Inc.
Founded in 1999, HouseValues Inc. (NASDAQ: SOLD) provides consumers and real estate professionals with the information and tools they need for success throughout the home buying and selling process. The company's flagship consumer products include HomePages.com™, a lifestyle and neighborhood-centric home buying and selling service; TheLoanPage.com, a service that provides current and prospective home owners with competitive mortgage and refinance quotes from leading lenders; HouseValues.com®, a service that provides home sellers with market valuations of their current home; and JustListed.com™, a service that alerts home buyers as soon as new homes hit the market that meet their criteria. Learn more at www.housevaluesinc.com.
HouseValues' Media Contact:
Hugh Siler
Siler & Company
949-646-6966
hugh@silerpr.com
SOLD: CORPORATE