|By PR Newswire||
|January 23, 2013 06:01 AM EST|
NEW YORK, Jan. 23, 2013 /PRNewswire-iReach/ -- For many consumers, online review sites play an increasingly major role in informing and guiding purchasing decisions. Before committing to making any big buy, consumers take to the Internet to scour online review databases—and this is true not just of consumer products and services, but even of healthcare services. Indeed, while generalized review sites such as Yelp.com are ever-increasing in popularity, so are more specialized review sites, focusing on ratings and reviews of physicians. These sites include popular online destinations like HealthGrades.com and Vitals.com. According to a recent study, however, not all of these medical review sites are particularly accurate or genuinely informative; the study has won the attention of ReputationChanger.com.
The study in question was conducted by Loyola University Medical Center, and what it found was that most doctor-related review sites offer only small numbers of patient reviews. Due to this small sample size, many of the physician reviews presented on these sites are skewed and inaccurate.
According to ReputationChanger.com, this is potentially very bad news for doctors and medical practices across the country. The company has issued a new statement to the press, in which Chief Executive Officer Cliff Stein opines on the Loyola University study. "ReputationChanger.com reviews data like this on a regular basis, as a way of keeping up with the latest trends and happenings in the world of online consumerism," Stein explains. "The findings of this study are eye-opening, to say the least. What the study finds, basically, is that a single review on one of these medical review sites can make a huge impact; because the total number of reviews tends to be so small, a single review can have major mathematical significance."
The implications for physicians and their practices are myriad, Stein continues. "What this means is that a lone bad review, submitted by a disgruntled or unhappy patient, can wreck a doctor's online reputation," Stein says. "And given how extremely influential these review sites are in forming and guiding patient behavior, a wrecked online reputation could really prove dire for the entire practice, and for the doctor's career."
The ReputationChanger.com CEO elaborates. "When person moves to a new city, he or she eventually needs to find a new doctor—and in many cases, the process is going to involve checking out online review sites," affirms Stein. "If your practice comes up with just one review—and it is negative, verging on defamatory—then you can bet the prospective patient is going to take his or her medical needs to a different physician, who comes with higher recommendations and better online scores. Eventually, a practice with bad online reviews could find itself on the brink of ruin."
Stein continues by saying that negative online reviews cannot simply be deleted—but there is hope for medical professionals whose careers have been marred by bad PR. "You cannot eliminate bad reviews, but you can work to suppress them," says Stein. "That is something ReputationChanger.com does, all day every day. We work to push those negative reviews out of the way, and instead present consumers and patients with positive reviews, presenting our doctor clients in the best light possible."
Stein ends by noting that his company has provided these services for many different kinds of client. "ReputationChanger.com reviews the online review and reputation needs of doctors from all over the world, and from all different disciplines," he says. "We work to present each doctor as a physician of integrity, skill, and esteem."
Founded in 2009 by a team of online marketing veterans, ReputationChanger.com has established itself as the #1 name in online reputation monitoring, management, and repair. Providing services to businesses, brands, and individuals alike, the agency is zealous for giving companies and individuals control over how they are portrayed on the Web. ReputationChanger.com reviews the online reputation needs of countless clients, among them Fortune 500 companies, small businesses, individuals, and public officials.
Media Contact: Jake Biondo Mark-PR.com, (678) 685-8304, email@example.com
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