|By PR Newswire||
|January 23, 2013 08:35 AM EST|
NEW YORK, Jan. 23, 2013 /PRNewswire/ -- Medallion Retail, a specialty marketing agency, marks its golden anniversary in 2013. A boutique firm that plans, creates, produces and supports retail signage and displays, Medallion Retail is celebrating 50 years of client service and industry innovation.
From its print shop beginnings, Medallion Retail has evolved into a full-service retail marketing company, providing creative and strategic counsel to top retailers. "Our history is rich and long, giving us a unique perspective on the retail business," said Therese Daves, Medallion Retail president. "We didn't just watch this industry change – we helped make it happen. We're the original shopper marketers."
The company was founded in New York in 1963 as Medallion Associates. The small shop grew quickly, adding creative, strategic and manufacturing resources in response to client demand. (www.medallionretail.com/fifty-years)
As the shopping landscape changed and the needs of retailers evolved, so did the company. Point-of-purchase, vendor supported marketing, the advent of the big box store and the rise of the pop-up drove growth, as the agency expanded to provide relevant, bottom-line focused services. In 2005, the company became Medallion Retail to reflect its comprehensive "wayfinding to brand-building" point of view.
Today, the firm is unique in its strategy-based creation-through-installation offering. "We've learned a lot in 50 years," said Daves. "That knowledge shines in every sign and in every display we create for our clients."
About Medallion Retail
Medallion Retail (www.medallionretail.com) is a privately held, full-service retail marketing agency with offices in New York and inventory, fulfillment and shipping facilities in New Jersey. The company plans, creates, produces and supports signage and displays for major retailers and brands at retail.
SOURCE Medallion Retail