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Echo Automotive to Exhibit at Industry Leading NTEA Show

EchoDrive(TM) Demonstration Vehicle to Be Showcased at North America's Largest Work Truck Show

INDIANAPOLIS, IN -- (Marketwire) -- 01/24/13 -- Echo Automotive, Inc. (OTCQB: ECAU) ("Echo Automotive" or the "Company"), a developer of technologies enabling the cost effective conversion of existing fleet vehicles into fuel efficient hybrids, is pleased to announce the unveiling and demonstration of an EchoDrive™ powered production-ready vehicle at the upcoming NTEA (National Truck and Equipment Association) tradeshow held in Indianapolis, Indiana March 6-8, 2013.

"The NTEA is a significant venue to introduce the EchoDrive™ brand to the market place," explains Echo President, Jason Plotke. "Many of our top customers in the work truck sector will be in attendance and we intend to field a large and knowledgeable team to maximize our visibility and leverage our presence by ensuring we offer plenty of opportunities for hands-on presentations of the EchoDrive™ system."

The NTEA annual event, known as "The Work Truck Show," is held March 6-8, 2013 at the Indiana Convention Center. The organizers expect over 550 exhibitors showcasing Class 1-8 vocational trucks and equipment throughout the over 500,000 square foot facility. As North America's largest event of its kind, this influential conference and trade show is recognized as an essential date on the industry calendar as demonstrated by the sizeable attendance of fleet vehicle operators and managers every year. The NTEA reported a record attendance with over 10,000 attendees at their 2012 show and anticipates continued success as demand and interest in the sector continues to grow.

Visitors to the show are invited to join the Echo team who will be enthusiastically participating in the "Green Truck Ride-and-Drive" where attendees can find out for themselves just what the Echo product can deliver through a sensational opportunity to get behind the wheel and drive an EchoDrive™ Ford E-250 Demonstrator vehicle.

"We have enjoyed a considerable level of anticipation from our prospective clients to actually test drive our demo vehicle," adds Amy Dobrikova, Echo's Vice President of Sales and Business Development. "This particular vehicle has been fully outfitted with a complete EchoDrive™ system installation and is ready to get out there and make its general public debut for viewing and individual testing."

The Company launched EchoDrive™ in late 2012, as an integrated system to convert existing fleet vehicles to electrically assisted powertrains offering fleet managers an immediate low cost alternative to the high capital investment of relatively unproven, all-new electric vehicle designs. The slow pace of development and introduction, combined with high costs for these new designs has produced an unparalleled opportunity for EchoDrive™. The extensively engineered retrofit solution exploits proven vehicle platforms and readily available components while offering absolute system redundancy as the original engine power is continuously available with, or without the electric assist. To find out more please visit www.echoautomotive.com.

About Echo Automotive, Inc. (OTCQB: ECAU)
Echo Automotive, Inc. develops technologies and products designed for cost effective conversion of existing vehicles into highly fuel-efficient hybrids and plug-in hybrids. The key to Echo's strategy is the bolt-on nature of its solution that introduces little or, in some cases, no additional points of failure, making it very low risk compared to competing solutions. For more information, please visit www.echoautomotive.com.

About NTEA
Established in 1964, NTEA, the Association for the Work Truck Industry, represents more than 1,500 companies that manufacture, distribute, install, sell and repair commercial trucks, truck bodies, truck equipment, trailers and accessories. NTEA provides in-depth technical information, education, and member programs and services, and annually produces The Work Truck Show. For more information, visit www.ntea.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this news release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new technologies and development stage companies. These forward-looking statements are made as of the date of this news release and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our current report on Form 8-K filed October 15, 2012, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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