|By Marketwired .||
|January 29, 2013 08:30 AM EST||
SAN FRANCISCO, CA -- (Marketwire) -- 01/29/13 -- Anthem Worldwide, the brand development practice of Schawk, Inc. (NYSE: SGK), whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced the results of its latest study in the white paper, "What Women Really Want From Health And Wellness."
"Regardless of age, health and wellness is an important topic for all women," said Kathy Oneto, vice president, brand strategy, of Anthem's San Francisco office. "Women have a need to be healthy and well for themselves and for the people in their lives. Brands can help women realize the benefits, from functional to emotional."
Added Oneto, "The attitude of today's woman about health and wellness is that they would rather live according to their internal motivations and not to external expectations. The brands that speak to this desire authentically have an opportunity to build lasting connections with generations of women. Moreover, when it comes to purchase behavior, health and wellness is a factor at the point of decision and how brands speak to women up to that point influences the choices they make. A full two-thirds of women believe a brand that motivates them to be healthy is important when considering which brands of products to buy."
The study examined what women really want from health and wellness and what makes them motivated to achieve it, getting beyond what she feels she should do to understanding what she wants to do around health and wellness. Beyond identifying motivations across three generations of women, Anthem's study found that women are open to -- and are in fact seeking -- brands to motivate them to be healthy and well so they can reach their goals at any life stage.
Overwhelmingly, 74% of today's women are motivated to be healthy and most (82%) believe that there will be negative consequences if they don't take care of their health. But what motivates these attitudes across generations of women? Most (87%) want to feel good, be happy (86%), have quality of life (86%), be their best self (86%) and live their best life (83%). A far cry from merely surrendering to expectations, and instead, aspirationally seeking personal fulfillment.
The study also examined women's attitudes toward their expectations around health and wellness and found that most (84%) feel like they are expected to take responsibility for their family, make others happy (72%), eat for health rather than enjoyment (67%), be responsible to the planet (66%) and be thin (61%). Clearly, the more conventional external expectations that women have of themselves remain high.
"Health and wellness is clearly of importance to women of all generations and more important to younger generations than we anticipated," noted Oneto. While our research demonstrated that there were similarities across these generations with regard to health and wellness definitions, motivations, and expectations, we also identified differences across them -- for overall health and wellness and at a category level, generally driven by life stage. One thing held true, despite degrees of interest and differences given the generation -- many aspects of health and wellness are intertwined, especially physical and emotional health benefits."
Oneto concluded: "Marketers have one of two choices when speaking with these women. One option is to speak to each age group and its distinct motivations. Another option is to identify a common motivation or need state that crosses generational lines and can appeal to all women. We found evidence of brands doing each well and succeeding."
The big takeaway for marketers? Avoid marketing to these women based narrowly on external expectations. Marketers can create more powerful connections with women if they approach them from a world of motivation, rather than external "should's" and societal standards. Marketers are encouraged to dig deeper beyond base level definitions and understandings to really decipher nuances and to identify opportunities when messaging might switch from being motivational and aspirational to slipping back into an expectation.
For a more in-depth look at the data, click the following Web site address to read more and access, "What Women Really Want From Health And Wellness."
Anthem Worldwide is part of the brand development practice of Schawk, Inc. (NYSE: SGK). Anthem's integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences. We do this by aligning our strategic, creative and executional talent worldwide with the business needs of companies seeking a competitive advantage. Anthem offers a full range of branding and design services through our network of world-class design professionals in 10 cities, including Chicago, Cincinnati, Hilversum (The Netherlands), London, New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.). For more information on Anthem, please visit http://www.anthemww.com. Follow Anthem on http://twitter.com/anthemworldwide.
This paper includes findings from two Health and Wellness research studies fielded by Anthem Worldwide. The Generational Health And Wellness Quantitative Study was conducted by Ipsos in September-October 2012. For this survey, a national sample of 1,475 females ages 18 and older from Ipsos' U.S. online panel was interviewed online. In this study, we asked questions related to motivations, expectations, and beliefs around health and wellness, along with motivating statements. In The Health Motivations Quantitative Study, conducted by Ipsos in June 2012, we asked questions related to health motivations. In this study, a national sample of 1,005 men and women ages 18 and older from Ipsos' U.S. online panel were interviewed online. Where referenced, we are reporting the results specific to women's responses (524 women).
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
Dec. 20, 2014 11:00 PM EST Reads: 1,280
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
Dec. 20, 2014 11:00 PM EST Reads: 1,186
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 12:00 PM EST Reads: 1,950
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Dec. 20, 2014 11:30 AM EST Reads: 2,386
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 11:00 AM EST Reads: 1,976
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Dec. 20, 2014 11:00 AM EST Reads: 2,289
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
Dec. 20, 2014 10:45 AM EST Reads: 2,243
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Dec. 20, 2014 10:00 AM EST Reads: 2,028
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
Dec. 20, 2014 10:00 AM EST Reads: 1,777
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Dec. 20, 2014 09:00 AM EST Reads: 1,957
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
Dec. 20, 2014 09:00 AM EST Reads: 994
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 08:00 AM EST Reads: 1,316
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
Dec. 20, 2014 07:00 AM EST Reads: 2,122
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Dec. 20, 2014 07:00 AM EST Reads: 1,891