
By Kevin Benedict | Article Rating: |
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January 29, 2013 11:40 AM EST | Reads: |
871 |

Today, if someone gets a promotion or changes job status, we can see that instantly on LinkedIn. We can stay connected no matter if his work phone number and email changes. The social and mobile CRM is upon us.
I was reading an Aberdeen report this week on SoMoCo (social, mobile, cloud) trends. Here are the reasons companies said they are embracing the social CRM in particular:
- Converse with customers on channels preferred by them (66%)
- Provide information to groups of customers (54%)
- Monitor customer sentiment (47%)
- Collect customer feedback without solicitation (31%)
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Published January 29, 2013 Reads 871
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Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.
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