SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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16 Organizations, From Higher Education to Manufacturing, Chose Widen DAM Software in Q4 2012

The New Additions to the Widen Digital Asset Management Software Community Include Organizations in Marketing, Software, Government, Energy, and the Food Industry

MADISON, WI -- (Marketwire) -- 01/31/13 -- Widen Enterprises, a Wisconsin-based provider of digital asset management (DAM) software and other digital media solutions, became the DAM system provider of choice for 47 new customers adopting the Widen Media Collective cloud-based DAM solution.

"2012 was incredible for Widen! It was a privilege to gain the trust of such a diverse group of organizations in the last few months of the year," said Widen CEO Matthew Gonnering.

Of those 47 customers, 16 made Widen their final choice in the year's last quarter. Like other Widen DAM users, they'll be benefitting from a combination of service and expertise only Widen can provide, empowering them to represent their brands better and more confidently.

"We are excited to begin our partnership with Widen. Their DAM and Dynamic Media Building solutions will allow our team to more effectively manage and distribute our assets, and promote our brands in a more consistent manner," said Patrick Morrison, Senior Manager of In-House Creative Solutions for Black Hills Corp.

New Widen digital asset management customers include:

WAGO Corporation - WAGO Kontakttechnik GmbH & Co. KG is a German company that manufactures components for electrical connection technology and electronic components for decentralized automation technology. The company is especially well known for its cage clamp and push-wire connector products.

Intergraph Corporation - Intergraph is an American software development and services company. It provides enterprise engineering and geospatially powered software to businesses, governments, and organizations around the world. The company's headquarters is in Huntsville, Alabama, USA.

Wisconsin Department of Tourism - The mission of the Wisconsin Department of Tourism is to market the state as the Midwest's premier travel destination by executing industry-leading marketing programs and establishing strategic partnerships.

Santa Fe International Folk Art Market - The Santa Fe International Folk Art Market is a results-oriented entrepreneurial 501(c)3 nonprofit organization that provides a venue for master traditional artists to display, demonstrate and sell their work. It is now the largest international folk art market in the world, and its success led to Santa Fe's designation as a UNESCO City of Folk Art.

JTI (Japan Tobacco International) - JTI is a member of the Japan Tobacco Group of Companies, a leading international tobacco product manufacturer. With its headquarters in Geneva, Switzerland, JTI has operations in more than 120 countries and about 25,000 employees.

Brown University - Brown University is an American private Ivy League research university located in Providence, Rhode Island. Founded in 1764, Brown is the third oldest institution of higher education in New England and seventh oldest in the United States.

Black Hills Corporation - A diversified energy company with a tradition of exemplary service and a vision to be the energy partner of choice, is based in Rapid City, S.D., and has corporate offices in Denver and Papillion, Neb. Black Hills' 2,000 employees partner to produce results that are improving life with energy. More information is available at www.blackhillscorp.com.

Red Gold - Red Gold has been producing premium quality tomato products since 1942. Red Gold produces premium quality canned tomatoes and tomato-based products for retail, foodservice, private brands, and club stores. The company's employee-created mission statement: "To produce the freshest, best tasting tomato products in the world."

Oceana - Oceana, founded in 2001, is the largest international organization focused solely on ocean conservation. Our offices in North America, South America and Europe work together on a limited number of strategic, directed campaigns to achieve measurable outcomes that will help return our oceans to former levels of abundance.

Matthews Brand Solutions - Matthews Brand Solutions is a worldwide group of passionate professionals executing a dynamic range of services that connect brands to consumers through packaging, marketing products, in-store communications, displays and total brand experiences.

Milwaukee School of Engineering - MSOE is an independent, non-profit university with about 2,500 students. MSOE offers 20 bachelor's degrees and nine master's degrees in engineering, business, nursing, health-related and math-related fields.

Other new customers include a maker of semiconductors in Silicon Valley, a medical center and teaching institution in New England, a manufacturer of beds and bedding accessories, a professional organization with hundreds of thousands of members in more than 100 countries, and a company whose offerings include personal computing, imaging and printing-related products.

"While there's no shortage of DAM solutions on the market, we were looking for a service that treats image and video assets with equal attention. We were pleased to come across Widen Media Collective, which offered a solution we believe our users will be happy to use, and overall seemed like the best fit for our needs," said Konstantin Konstantinov, web & database systems manager at Oceana.

Media Collective®, a Widen-hosted DAM system, is now in version 6.2 and supports creative and marketing workflows for about 200 diverse customers. The Media Collective's scalability allows organizations of all sizes to support their user groups with a centralized digital media library and marketing resources for improved performance. Version 6.3 is slated for release in February 2013 and will include asset comments & ratings, enhancements to asset Collections and more. Widen also recently announced a new integration with ConceptShare, a creative operations management solution.

About Widen Enterprises, Inc.

Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: http://www.widen.com.

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Contact:
Jake Athey
Marketing Manager
Widen Enterprises, Inc.
608-443-5472
Email Contact

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