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SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, Elizabeth White, Kevin Jackson, Peter Silva

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SIPP Industries Inc. (SIPC) Unveils Its French Liquor Distiller and USA Wholesaler Supply Management Chain

Company inks the deal with 155 year old French distiller and a top USA wholesaler

NEW YORK, NEW YORK -- (Marketwire) -- 02/01/13 -- SIPP Industries Inc. (PINKSHEETS:SIPC) - SIPC www.sippindustries.com The incoming merger company Spectre Worldwide with its expertise in celebrity events - concerts, nightclubs and branding is expanding its brands with today's well known celebrities in music, film and television for the event - concert and nightclub industry. Spectre's premium branded spirits fall within multiple categories of the spirits industry: liqueurs, tequila, prosecco, vodka, cognac, wines, softpaks and private label liquors for specific clientele.

SPECTRE - SIPC HIGHLIGHTS


--  Management has extensive Liquor industry expertise; 
    
--  Portfolio of high quality premium branded spirits; 
    
--  Liqueurs are manufactured by Louis Royer of France owned by Suntory
    www.suntory.com/ with over 155 years of experience as a distiller; 
    
--  Launching Prosecco in Spring of 2013 in Asia market manufactured in
    Italy;
    Global wholesale distribution rapidly expanding through our relationship
    with United Spirits http://www.unitedspirits.in/index.aspx; 
    
--  Currently expanding into Asia, Brazil, Europe and the Caribbean; 
    
--  Sales projected to quadruple over the next 18 months; 

In other company news and events, the company asks its followers to monitor its corporate web site as for a pdf document labeled IMPORTANT UPDATE. This relates to a certain critic blog which may be of interest to Company followers. The current company web site only contains information pertaining to the existing operating company Palm Beach Coffee. Incoming merger Spectre content will be updated shortly.

As previously announced by the issuer both of these mergers are on schedule to close in a timely fashion with leverage of the preferred shareholdings and cash derived from accredited investor. The share structure should remain unchanged with no dilution to the common shareholders.

Get the Facts Right. The issuer works hard to continue to keep our shareholders informed, and news is updated frequently via Press Releases, Pink Sheet http://www.pinksheets.com/ filings, and updates to our websites. Other websites not sponsored, or recognized by the Company may provide misleading or disinformation to investors in order to manipulate trading patterns for a given stock. Always look for original content from trusted sources, rather than relying on 'excerpts' or discussion boards that may not give you the whole story. The Securities and Exchange Commission requires financial institutions or brokerage firms to provide their clients with documentation, describing the risks of investing in penny stocks.

More details will follow on a timely and frequent basis.

Safe Harbor Statement

Information in this news release may contain statements about future expectations, plans, prospects or performance of SIPP Industries Inc. that constitute forward-looking statements for purposes of the Safe Harbor Provisions under the Private Securities Litigation Reform Act of 1995. The words or phrases "can be," "expects," "may affect," "believed," "estimate," "project" and similar words and phrases are intended to identify such forward-looking statements. SIPP Industries Inc. cautions you that any forward-looking information provided by or on behalf of SIPP Industries Inc. is not a guarantee of future performance. None of the information in this press release constitutes or is intended as an offer to sell securities or investment advice of any kind. SIPP Industries Inc.'s actual results may differ materially from those anticipated in such forward-looking statements as a result of various important factors, some of which are beyond SIPP Industries Inc.'s control. In addition to those discussed in SIPP Industries Inc.'s press releases, public filings, and statements by SIPP Industries Inc.'s management, including, but not limited to, SIPP Industries Inc.'s estimate of the sufficiency of its existing capital resources, SIPP Industries Inc.'s ability to raise additional capital to fund future operations, SIPP Industries Inc.'s ability to repay its existing indebtedness, the uncertainties involved in estimating market opportunities, and in identifying contracts which match SIPP Industries Inc.'s capability to be awarded contracts. All such forward-looking statements are current only as of the date on which such statements were made. SIPP Industries Inc. does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.

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