SYS-CON MEDIA Authors: Ava Smith, Scott Bampton, Elizabeth White, Glenn Rossman, Pat Romanski

News Feed Item

SANY America Teams With Tommy Baldwin Racing to Sponsor NASCAR Sprint Cup Series

PEACHTREE CITY, GA -- (Marketwire) -- 02/01/13 -- SANY America is pleased to announce its first-ever primary sponsorship of a car in the NASCAR Sprint Cup Series. This year, the company is partnering with Tommy Baldwin Racing (TBR) to serve as the primary sponsor of driver Dave Blaney's No. 7 Chevrolet SS for 14 NASCAR Sprint Cup Series events, and as the associate partner for 22 races. Aligning with the nation's fastest growing sport presents a unique opportunity to introduce millions of racing enthusiasts to the SANY brand.

"We're excited to start this venture with Tommy Baldwin Racing and NASCAR," said Kyle Nape, vice president of global sales and marketing at SANY America. "Many of our customers are NASCAR fans, so this partnership is a great way for us to get our name out there. We're looking forward to a great season with a great team."

SANY America is the American subsidiary of China construction equipment manufacturer SANY Heavy Industry Co. Ltd., the sixth-largest manufacturer of heavy construction equipment in the world. SANY America has been doing business in the U.S. since 2007 and moved into its North American headquarters and manufacturing facility in 2011, in Peachtree City, Georgia. SANY America has focused on specific products for North America, as well as developing global research and development platforms. Products sold in North America include crawler cranes, rough terrain cranes, port equipment and crawler excavators, all of which use world renown global components.

"SANY America chose to partner with NASCAR and TBR as it continues to strengthen our commitment to North America and our growing customer base," said Kirk Erlinger, director of sales and dealer development for SANY America. "We continue to expand our footprint in North America and want to be able generate more excitement with our company. Being a part of NASCAR and TBR does exactly that."

Baldwin is excited about opportunities that lie ahead for both companies. "As an organization, we're proud to have brought a new 'Global 500' company into NASCAR," he said. "Both TBR and SANY America are achieving a milestone together. We look forward to being able to show them great benefits that a NASCAR sponsorship can offer."

In the NASCAR Sprint Cup Series, SANY America will be the primary sponsor of the No. 7 car, which is an honor because the car is a tribute to TBR team owner Tommy Baldwin Jr.'s late father, Tom Baldwin Sr. A legendary NASCAR Modified driver, Baldwin's father sported the number 7NY throughout his career. Working on his father's cars is how Baldwin got his start in racing, and ultimately led him into NASCAR's elite series.

Driving the No. 7 car full-time for the third consecutive year, Blaney joined TBR in 2010. In 2011, his first full season with Tommy Baldwin Racing, Blaney earned the team's best finish and tied his career-best result with a third-place finish at Talladega Superspeedway.

The No. 7 SANY-branded car features a large rendition of the SANY brand logo on the hood of the car, and the word SANY emblazoned in red on the rear sides, trunk and roof. The company name "SANY" comes from the English pronunciation of the Chinese characters that mean "three ones." The three ones refer to the three primary goals in the corporate vision: "To build a first-class enterprise, to foster first-class employees, and to make first-class contributions to society." The SANY brand mark incorporates these three core principles with three interlocking numeral "1" symbols. The three numerals point outside the circle to infinite space that represents great possibilities. SANY's motto is "Quality Changes the World." The SANY brand will also appear on the No. 7 car's tractor trailer, driver's suit and pit shirts.

About Tommy Baldwin Racing
NASCAR Sprint Cup Series (NSCS) crew chief Tommy Baldwin formed Tommy Baldwin Racing (TBR) in 2009. Baldwin utilized a declining economy to open a NSCS team with a stringent budget. Based in Mooresville, N.C., the team worked to build to full-time competition, and by the 2011 season, the team's third season, TBR competed in every race and locked the No. 36 Chevrolet in the top-35 in NSCS Owner Points. For more information on Tommy Baldwin Racing, visit www.tommybaldwinracing.com.

SANY is a global leader in the manufacture and sale of hoisting equipment (crawler, truck, rough-terrain and all-terrain cranes), concrete machines (concrete pumps, placing booms, mixer trucks and batching plants), road machinery (motor graders, rollers, pavers and asphalt batching plants), port equipment (container reach stackers, empty-container handlers, heavy forklifts and gantry cranes), excavators, mining equipment (rigid haul trucks, road headers, mining vehicles, longwall systems and continuous miners), pile-driving machinery and wind turbines. SANY America Inc. sells, distributes and supports crawler cranes from 110 to 550 U.S. tons, rough-terrain cranes from 40 to 85 tons, hydraulic excavators from 7.5 to 33.5 tons, port reach stackers with maximum lift of 99,200 pounds, and empty-container handlers with maximum load of 19,850 pounds. SANY America has an operations, assembly and research and development center in Peachtree City, Georgia. For more information, visit www.sanyamerica.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2218137

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:
SANY America Inc.
Joe Hanneman
Director of Marketing
678-251-2853
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Can we look to the paradigm of cloud computing from a completely different perspective? In his General Session at 15th Cloud Expo, Gundars Kulups, Sales Director at DEAC, will discuss what we can learn from our dining habits when choosing a cloud solution. Gundars Kulups is Sales Director at DEAC, full service data center operator. An IT expert, he specializes in European countries and has worke...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and ...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to mee...
As cloud gives an opportunity to businesses to buy services externally - how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, will provide answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He will also te...
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and t...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, E...
We live in a time when seconds – even milliseconds – can have a dramatic economic impact on your company’s future. With technology being the primary conduit for consumer interaction, the user experience is at center stage. User experience will be a deciding factor in separating the future winners from the losers. By building more speed and agility into the application delivery process, DevOps prom...
SYS-CON Events announced today that Parasoft will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. For 27 years, Parasoft has researched and developed software solutions that help organizations deliver defect-free software efficiently. By integrating Development Testing, API/cloud/SOA/composi...
SYS-CON Events announced today that AgilePoint, the leading provider of Microsoft-centric Business Process Management software, will exhibit at SYS-CON's 2nd International @ThingsExpo which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. AgilePoint is the leading provider of Microsoft-based Business Process Management (BPM) software products, has 1,...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / ...