SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Axtel and Ericsson bring next-generation TV to Mexican viewers

STOCKHOLM, SWEDEN -- (Marketwire) -- 02/04/13 --


* AXTEL has entered a partnership with Ericsson for the deployment, integration and management of a next-generation TV platform

* Users to enjoy TV services that provide greater control, interactivity and personalization

* AXTEL selects Ericsson as managed services, consulting and systems integration partner for TV service commercial launch

In Mexico, TV is more popular than ever. According to Ericsson (NASDAQ: ERIC) ConsumerLab's annual study - presented in the TV & Video Consumer Trend Report 2012 - 24 percent of Mexican consumers say they have increased their TV subscriptions. To remain competitive and meet the growing consumer demand for TV services that offer greater control and interactivity, Mexican operator AXTEL has entered a partnership with Ericsson for the deployment, integration and management of an end-to-end next generation TV platform.

The system deploys a number of Ericsson TV solutions, including the high-performance MPEG-4 AVC headend for linear and on-demand standard-definition (SD) and high-definition (HD) TV channels, as well as the award-winning Ericsson Multiscreen TV Solution.

Jenaro Martínez, AXTEL TV Project Director, says: "We rely on Ericsson's leadership in TV and managed services as we embark on this very important initiative. We are pleased to have Ericsson as our solutions provider and partner in providing our users with interactive and innovative TV services."

Nicolás Brancoli, Vice President, Ericsson Latin America and Caribbean, says: "This contract marks the beginning of a new partnership between AXTEL and Ericsson, and underlines our commitment to offer innovative solutions to our customers. It allows us to help AXTEL meet consumers' growing demand for TV services that offer greater control and interactivity."

Ericsson's TV solution will enable AXTEL to harness greater efficiencies, launch new, differentiated services and grow revenues as it provides its users with the latest-generation of personalized and interactive TV experiences. A key factor in AXTEL's decision to choose Ericsson was Ericsson's ability to offer a world class Network Operations Centre (NOC) and video management infrastructure to help mitigate operational complexities and risks. This will allow AXTEL to focus on its core business functions and to secure a successful service launch of its new triple play bundled offer in Mexico.

Ericsson has to date signed more than 240 IPTV contracts. These include commercial multi-screen contracts, IPTV system integration projects, IPTV headend contracts and IPTV infrastructure contracts for access, metro transport and IP Edge.

NOTES TO EDITORS

Ericsson TV and Video report 2012 PDF:

http://hugin.info/1061/R/1636526/526064.pdf

Our multimedia content is available at the broadcast room: www.ericsson.com/broadcast_room

Ericsson is the world's leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers' networks servicing more than 2 billion subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company had revenues of SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

www.ericsson.com

www.twitter.com/ericssonpress

www.facebook.com/technologyforgood

www.youtube.com/ericssonpress

Axtel and Ericsson bring next-geneartion TV to Mexican viewers: http://hugin.info/1061/R/1675158/545623.pdf

This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and other applicable laws; and

(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

[HUG#1675158]


FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: Email Contact

Ericsson Investor Relations
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E-mail: Email Contact

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