SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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Optimal Launches Expander Subscription Software for Social Media Interest-Based Keyword Research

Share Analytics on Over 5 Billion Interest Edges, Starting at $99/Month

SAN FRANCISCO, CA -- (Marketwire) -- 02/04/13 -- Optimal, Inc. is pleased to introduce the new Optimal Expander, the most comprehensive interest-based social keyword research tool. Audience research and campaign creation is becoming increasingly complex. Optimal has designed Expander to help marketers not only make their social media ad buys more productive, but also determine what content will resonate more with customers across organic social media as well. Optimal Expander's sharing features create new opportunities for collaboration in marketing departments and ad agencies.

"Our goal is to provide all companies using social media -- from small businesses to large enterprises and their agencies -- essential consumer insights tools to drive their social media strategy," said Rob Leathern, Optimal's founder and CEO. "These insights can drive creative and content planning too: thus the ability to share and follow up on these discoveries with colleagues and partners is crucial."

Interest-Based Social Campaigns Provide Huge ROI Lift
Optimal Expander's interest and affinity matching engine helps marketers reach target audiences by uncovering interest keywords their customers care about; and sort by similarity, reach, gender split, age, and average cost per click.

Keyword results can quickly be exported to purchase ads or create customized campaigns via Ads API tools like Optim.al, Facebook's Power Editor or the Facebook self-service ads interface.

"The Optimal Expander keyword targets on Facebook returned 300% lift on conversions vs. a control set of advertisements. I strongly encourage any brand or agency looking to generate conversions on Facebook to make frequent use of the Optimal keyword tools," said Alan Edgett, Co-Founder of GetPerception, a media research company in California.

Team-Based Audience and Media Collaboration
Many social media teams consist of content managers, buying agencies, marketers and designers all wanting to collaborate on social media strategy. Teamwork thrives in environments where information is easily distributed amongst stakeholders. Optimal users can now share audience keyword expansions with colleagues, clients and partners through unique, short URLs that let subscribers track which partners have seen the data.

Introductory pricing including sharing features for the Optimal Expander begins at an introductory rate of $99 per month. Sign up online by March 31st at https://www.optimalsocial.com/buy/expander

Platinum subscribers get beta access to Optimal Expander Pinterest and Twitter analytics at no extra cost. Platinum pricing is available upon request. Additional premium features include campaign budgeting tools and other countries including UK, Canada and Australia.

About Optimal, Inc.
Optimal helps brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform (Optim.al), and proprietary audience analytics suite (Audience Matrix and Keyword Expander). Optimal is a member of Facebook's Preferred Marketing Developer (PMD) program and is based in San Francisco, with offices in Palo Alto, New York City, and Chicago.

For more information, please visit http://www.optimalsocial.com/

Facebook® is a registered trademark of Facebook Inc.

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Daniel Ho
Director of Marketing
(650) 257-0267

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