SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Unity Working with BlackBerry to Create Deployment Add-on for BlackBerry 10

SAN FRANCISCO, CALIFORNIA and WATERLOO, ONTARIO -- (Marketwire) -- 02/05/13 -- BlackBerry (NASDAQ:BBRY)(TSX:BB) and Unity Technologies today announced that they are working together to create a Unity deployment add-on product for BlackBerry® 10 smartphones, empowering Unity's over 1.5 million strong developer community to publish their games on these powerful platforms. The deployment tools will also be available for BlackBerry PlayBook(TM) tablets when they run the BlackBerry 10 OS.

BlackBerry 10 will now be one of the premiere mobile platforms supported by the market-leading Unity Engine. The deployment tool is currently in development by Unity Technologies and BlackBerry, and will be released as an add-on option for Unity.

"Unity developers have an extensive catalogue of incredible mobile games, many of which are award-winning. We're excited to offer Unity developers easy access to the new powerful and rich BlackBerry 10 platform," said David Helgason, CEO, Unity Technologies. "We're eager to provide them with another exciting avenue to have their games devoured by an audience hungry for entertainment."

BlackBerry will also seed the Unity development community with BlackBerry 10 smartphones for testing to provide developers the best possible environment to create amazing games for the new platform. Unity and BlackBerry will hold developer meet up events in Europe and North America and will give qualified developer attendees Unity Pro and BlackBerry 10 smartphones. Details are coming soon, so stay tuned to BlackBerry Developers Blog.

"One of the driving forces for success for a mobile platform is a strong games offering. BlackBerry customers have already shown their hunger for mobile gaming, with games being one of the strongest categories on the BlackBerry World storefront and continuing to grow in popularity," said Alec Saunders, Vice President, Developer Relations and Ecosystems at BlackBerry. "We are thrilled to work with Unity and to propel the momentum we are seeing in games on BlackBerry even further. Soon Unity developers will be able to use this deployment tool to quickly and easily offer their games to BlackBerry customers."

Availability

A free beta version of the Unity add-on will be made available to a limited number of qualified developers in the spring. Unity is expecting the final release to be available in the summer of 2013.

Developer Resources

BlackBerry Developer Zone

BlackBerry World

BlackBerry Developer Forums

BlackBerry Developer Blog

About BlackBerry

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. Research In Motion announced that effective January 30, 2013, the Company would operate around the world under the iconic name BlackBerry. The legal name of the company has not changed, but the Company will do business as BlackBerry until shareholders vote for the official change at the Company's Annual General Meeting later in 2013. Effective Monday, February 4, 2013, the Company commenced trading under its new ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.blackberry.com.

About Unity Technologies

Unity Technologies is the creator of Unity, an intuitive and flexible development platform used to make wildly creative and intelligently interactive 3D and 2D content. The "author once, deploy everywhere" capability ensures developers can publish to all of the most popular platforms. Unity Technologies boasts a thriving community of 1.5 million registered developers including large publishers, indie studios, students and hobbyists. Unity Technologies aggressively re-invests in its award-winning 3D development tools and democratization initiatives, such as the Asset Store digital content marketplace and Union game distribution service, in order to remain at the forefront of innovation. Unity Technologies is headquartered in San Francisco and has offices in Canada, China, Colombia, Denmark, Finland, Germany, Japan, Korea, Lithuania, Sweden, Ukraine, and the United Kingdom. For more information, visit: http://unity3d.com.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend," "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances. Many factors could cause RIM's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of RIM's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on RIM's forward-looking statements. RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry, RIM, Research In Motion and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. Unity product names are trademarks of Unity Technologies or its subsidiaries or affiliates. All other brands, names and marks are the property of their respective owners. RIM is not responsible for any third party products or services.

Contacts:
Media Contacts:
BlackBerry Media Relations
Victoria Berry
519-888-7465 x73663
[email protected]

Aaron Wessels
+1 (415) 378-8090
[email protected]

Europe
Chris Clarke
+44 7590 509278
[email protected]

Investor Contact:
BlackBerry Investor Relations
519-888-7465
[email protected]

Contacts:
Unity Technologies
North America
Dan Adams
+1 (415) 852-4354
[email protected]

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