SYS-CON MEDIA Authors: Ava Smith, Scott Bampton, Elizabeth White, Glenn Rossman, Pat Romanski

News Feed Item

Pacific Conferences Addresses the 'How' of Operationalising Social Media

Singapore, Feb 7, 2013 - (ACN Newswire) - Many companies have hopped onto the social media bandwagon but have not achieved the exponential boost to ROI that supposedly comes along with it. Merely setting up a social media account is just scratching at the surface of potential returns. How much it contributes to the bottom line depends greatly on how well it is operationalised between PR and marketing in an organisation. The issue of which department is in charge needs to be resolved and figuring out how social media can apply to business issues is essential.

To equip professionals with the necessary skills to use social media as an effective business tool, Pacific Conferences brings Social Media & PR, a 2-day conference that focuses on building online brand communities with PR & marketing. It will be held in Hong Kong from 4 - 5 March 2013 and in Singapore from 7 - 8 March 2013.

"Social media is not only about implementing technology, it is about a change of power balance between organisations and customers - and that has a much deeper impact than what most practitioners realise so far," says Mr Lars Voedisch, Principal Consultant, PRecious Communications.

To address these advances in technology and make them relevant to practitioners, the Social Media & PR conference will showcase in-depth and practical case studies from global brands on how to design a compelling content strategy by combining paid, earned and owned media to differentiate a brand while safeguarding it's reputation in crisis.

Another unique feature is a presentation with practical information on how to customise an integrated measurement dashboard for social media in order to glean insights from solid metrics.

The conference aims to equip PR and marketing professionals to grow and mobilise their online brand communities in order to cement engagement and use social media to propel the company forward.

"There is a lot of very positive trial and error happening. Some organisations have really picked up social media as a way to integrate communications across all their business functions, others are still seeing social media as a standalone channel. The former ones seem the most successful ones," says Mr Marc de Lange, Director of Digital Practice & Finance, Services and Technology Sectors, TNS.

Experts who will be speaking at this interactive event include Intel's Jamshed Wadia, ESPN STAR Sports' Paras Sharma, Lenovo's Rod Strother and BT's Carson Dalton. Case studies from Philips, Google, Goldcorp Inc., OhmyNews, CNN and more will also be featured.

More Details:

Social Media & PR Conference
- 4 - 5 March 2013, Regal Hongkong Hotel, Hong Kong
- 7 - 8 March 2013, Sheraton Towers, Singapore

Organiser: Pacific Conferences

Full programme can also be found at: http://conferences.com.sg/s1411-spr16-02c-a.pdf

About Pacific Conferences

Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge. www.conferences.com.sg

Source: Pacific Conferences

Contact:
Leah Katigbak 
Tel: +65 6592 7353
Email: [email protected] 




Copyright 2013 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do to...
Can we look to the paradigm of cloud computing from a completely different perspective? In his General Session at 15th Cloud Expo, Gundars Kulups, Sales Director at DEAC, will discuss what we can learn from our dining habits when choosing a cloud solution. Gundars Kulups is Sales Director at DEAC, full service data center operator. An IT expert, he specializes in European countries and has worke...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and ...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to mee...
As cloud gives an opportunity to businesses to buy services externally - how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, will provide answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He will also te...
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and t...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, E...
We live in a time when seconds – even milliseconds – can have a dramatic economic impact on your company’s future. With technology being the primary conduit for consumer interaction, the user experience is at center stage. User experience will be a deciding factor in separating the future winners from the losers. By building more speed and agility into the application delivery process, DevOps prom...
SYS-CON Events announced today that AgilePoint, the leading provider of Microsoft-centric Business Process Management software, will exhibit at SYS-CON's 2nd International @ThingsExpo which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. AgilePoint is the leading provider of Microsoft-based Business Process Management (BPM) software products, has 1,...
SYS-CON Events announced today that Parasoft will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. For 27 years, Parasoft has researched and developed software solutions that help organizations deliver defect-free software efficiently. By integrating Development Testing, API/cloud/SOA/composi...