SYS-CON MEDIA Authors: Pat Romanski, Srinivasan Sundara Rajan, Elizabeth White, Yeshim Deniz, Andreas Grabner

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FoodAsia 2014 Presents An Extraordinary Showcase Of International Flavours

Global food and beverage products and supplies to attract buyers from over 100 countries and regions

Singapore, Feb 7, 2013 - (ACN Newswire) - Raw ingredients, fresh seafood and meats, ready-to-eat and drink products, FoodAsia is a premium smorgasbord of high quality food and beverage (F&B) products and supplies, brought to Asia by industry leading and SME manufacturers and suppliers from around the world.

A meeting ground for Asian buyers in the food and drinks sector, FoodAsia also serves as a common sourcing, networking and knowledge-gathering platform for industry professionals involved in the entire F&B and hospitality supply chain.

Highlights of FoodAsia2014

The upcoming 19th edition of FoodAsia is gearing up to cater for an even wider profile of F&B products and supplies. Up-to-date, industry leaders from more than 70 countries and regions including 22 group pavilions have confirmed their participation.

Some exhibitors include Culina, Kwong Cheong Thye, QBB, SATS, Snorre Food, Tong Garden Food and Win Sin. FoodAsia 2014 will also feature international group pavilions from Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Chile, Cyprus, Ecuador, France, Germany, Italy, Iran, Korea, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, Turkey, UK and USA.

Exhibitors who will be returning with significantly bigger booths are Angliss, Euraco, Hosen Group, Indoguna, QB Food and Super Coffee Corporation amongst others.

A long-time supporter of FoodAsia, Christina Lim, Chief Operations Officer of Win Sin says, "We have been with the event since it was held at the World Trade Center. We have seen the event growing bigger and better every time. Today, FoodAsia is a world class show with visitors from the region and beyond, and we have benefitted greatly from the exposure the show has offered. Without a doubt, FoodAsia is an event not to be missed."

The last edition of FoodAsia in 2012 took up 40,000 square metres (or four halls) of exhibition space at the Singapore Expo. It housed more than 1,000 exhibitors from 42 countries and regions, and featured a staggering 56 international group pavilions.

A record of more than 60,000 trade attendees from over 100 countries and regions arrived at the four-day event. They hailed from establishments specialising in food and hospitality, including 1-Rochester Group, Abu Dhabi Cooperative Society, Akashi Group of Restaurants, Airport Retail Enterprise, Choice Foods Thailand, Casino Restaurants Bern AG, Foodland Supermarket, Lotte LEM, NTUC Foodfare Co-operative, PARKnSHOP HK, Siam Makro, Tamaco International, Tesco Stores, and Dairy Farm, with job profiles ranging from culinary professionals, corporate management, operations and maintenance experts, to professionals specialised in hospitality interiors, security, IT, catering and purchasing.

Return of the National Team Challenge and Battle for the Lion

Held once every four years as part of the FHA Culinary Challenge (FCC), FoodAsia 2014 will see the return of the National Team Challenge. Chefs from more than 10 countries and regions will enter into a series of cook-offs to bring home the Best National Team Award.

Thereafter, the top three national teams will proceed to contest for the prestigious Battle for the Lion award held on the final day. Each team will prepare an appetizer, main course and dessert for 50 diners using the ingredients provided in a mystery basket. The winning team will take home the coveted Lion Trophy.

The FCC is Asia's most prestigious international culinary competition dedicated to the promotion of culinary excellence. Endorsed by the World Association of Chefs Societies (WACS), and backed by regional chef associations, hundreds of budding culinary talents from around the world take part to display their masterly skills and be accredited by a panel of internationally acclaimed chefs.

This highly anticipated competition in 2012 witnessed a 38 per cent increase in the total number of competitors and over 60 per cent more entries submitted for the Individual Challenge classes. Winners for these challenges were crowned over four days of intense cook-offs. FCC2014 anticipates more than a thousand international budding culinary talents to converge and compete for the top honours.

The FCC also features the Gourmet Team Challenge, Dream Team Challenge and over 15 classes of individual competitions.

Valuable insights from industry-think tanks

In addition to the exhibition and culinary competitions, the specialised show will also feature conference highlights from industry heavyweights who continuously drive the food industries forward. 2012's thought-leadership conferences, seminars and workshops assembled more than 60 world-leading industry experts and powerful speakers to discuss the latest food and hospitality industry trends and issues.

Come 2014, delegates attending the FHA International Conference can look forward to even more in-depth analysis into topical areas across various critical global food and hospitality industries. 2014's themes and topics will include monetising the drive for convenience, eco-friendly products' demand in Asia, delivering healthier foods profitably, as well as best practices in distribution channel strategies, streamlining manufacturing costs, enhancing quality, consistency and food safety, and regulatory compliance.

Heightening the international profile of Asia's F&B industry

Backed by a strong international showcase, industry support and stalwart exhibitor and visitor participation, there is no doubt FoodAsia is the top choice for industry professionals. They arrive in droves not only to source for the best products and suppliers available in the global market, they also leverage on this effective business networking platform to secure new contacts, ink deals and exchange business and technical know-how.

This is a testament to the importance of FoodAsia and its contribution to raising the international profile of Asia's fast-rising food, beverage and hospitality sectors.

Important FoodAsia2014 contact information

FoodAsia Exhibition: Evylene Chua, [email protected]; Fiona Murray, [email protected] (Europe & USA)
FHA Culinary Challenge: Teo Li Hwee, [email protected]
FHA International Conference: Winnie Koh, [email protected] and Jaime Ng, [email protected]

FoodAsia2014 At A Glance

Show: FoodAsia2014 - The 18th International Exhibition of Food
and Drinks (One of the six specialised events of FHA2014)
Date: 8 - 11 April 2014 (Tuesday - Friday)
Venue: Halls 6 - 9, Singapore Expo
Admission: Business and trade professionals only
Registration: http://www.foodnhotelasia.com/index.php/to-exhibit/book-a-stand/
Website: http://foodnhotelasia.com/foodasia2014/

Media contacts:

June Seah / Patricia Yee
PR Manager / PR Executive
Singapore Exhibition Services Pte Ltd
Tel: +65 6233 6632 / 6233 6637
Email: [email protected] / [email protected]

Source: FoodAsia2012

Copyright 2013 ACN Newswire. All rights reserved.

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