SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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SellPoint Acquires ShowUHow to Deliver the Most Comprehensive Rich Media Platform for Online Selling

SellPoint, Inc., the leading publisher of rich, interactive product content, has acquired ShowUHow, a provider of video-based applications that accelerate sales, qualify leads and engage online shoppers. Terms of the transaction were not disclosed.

The combination of ShowUHow’s groundbreaking Video Information Guides and SellPoint’s customizable Active Product Tours — which marry dynamic, attention-getting video with an array of compelling sales and support materials — promises to remodel the online shopping experience for consumers, brands and retailers alike.

“As online shoppers continue to become more sophisticated, the need for product manufacturers to create and supply rich, in-depth product information for consumers in all phases of the purchasing process is more important than ever,” said Brian O'Keefe, President and CEO of SellPoint. “Whether it’s someone who’s casually browsing for a new HDTV and wants to know about the built-in Wi-Fi feature, or a recent purchaser of a car seat who wants to see exactly how to install it, the combined solutions of ShowUHow and SellPoint provide brands the ability to deliver the right information to shoppers at all points in the purchasing process, and at all the right places online.”

SellPoint is quickly gaining momentum as consumer brands increasingly rely on rich, interactive product content to educate shoppers and promote their merchandise. The SellPoint solution is more vital than ever as the touch points with consumers continue to multiply. Whether it is email, web, Facebook, Twitter, or Pinterest, there are now many valuable points of interaction between consumer brands and their customers. SellPoint has its customers covered with compelling, rich media product demonstrations that deliver the most informative and impactful experience to online shoppers.

The product video and interactive content market is coming into focus now that global ecommerce sales are on track to top $1 trillion annually by 2016, according to Morgan Stanley. SellPoint works with more than 200 leading consumer brands, including Dell, Canon, and Brother, delivering their video and interactive product content to the top online retail shopping sites.

SellPoint automatically connects product videos and interactive content to each retailer’s website, ensuring the product story — richly told — is found virtually everywhere goods are sold online. From the largest nationwide chains such as Wal-Mart, Costco, Best Buy, Office Depot, Staples, and Sears, to regional specialty stores, retailers everywhere are partnering with SellPoint to transform existing product pages into interactive product merchandising solutions that inform, entertain, and motivate shoppers to buy.

SellPoint also delivers valuable market intelligence to its brand customers and retail partners. Shopper interaction with products is captured and graphically represented through SellPoint’s sophisticated online reporting solution. The SellPoint Dashboard enables brands and retailers to see the impact of their product content in real time, combining customizable reporting with insightful analytics to reveal shopper interest and behavior across all online points of sale.

About SellPoint Inc.

Located in San Ramon, California, SellPoint publishes video and interactive product content on behalf of leading consumer brands to over 200 of the top online retail shopping sites via its unique online retail publishing network. The SellPoint Merchandiser™ Solution provides consumer brands a controlled, consistent, and highly engaging product presentation syndicated across all of their online points of sale through a single point of contact. In addition, the SellPoint Dashboard delivers graphical market intelligence updated daily that reveals shopper interest and activity by product and sales channel.

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