SYS-CON MEDIA Authors: Carmen Gonzalez, Yeshim Deniz, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

News Feed Item

Yellow Pages Group Launches Shop Local a Shopping Event to Encourage Support for Local Businesses and Neighbourhood Economies

OAKVILLE, ONTARIO -- (Marketwire) -- 02/08/13 --

Editors Note: There is one image and four videos associated with this press release.

In an extension of its commitment to helping small businesses thrive, Yellow Pages Group (YPG) is launching a new event series called Shop Local tomorrow. This weekend shopping event is designed to draw awareness to the important role of local shopping in supporting neighbourhood businesses and creating sustainable communities.

"We have a long history of working with local businesses and understanding their various needs in attracting customers. Now, with an increasingly fragmented marketplace, there is a growing divide between small local businesses who tend to be rooted to one neighbourhood or area and consumers whose purchase points can span the globe with the rise of online shopping vehicles," said Marc P. Tellier, President and CEO of Yellow Pages Group.

"We believe in championing neighbourhood economies and the positive effects of local commerce. As a company we invest in both traditional and digital marketing solutions specifically designed with the needs of small and medium-sized businesses to reach their clients across a multitude of channels in mind. Shop Local is another important initiative we've created to help continue to bridge the gap between local merchants and consumers, highlight the essential role local businesses play in the prosperity and sustainability of our neighbourhoods, and promote an understanding of how consumer choices on what and where to buy affect our communities," continued Tellier.

The first ever Shop Local event will be hosted by the downtown area of Oakville, Ontario in partnership with the Downtown Oakville BIA (business improvement association) and the support of the Oakville Chamber of Commerce.

"Downtown Oakville is a dynamic shopping district with a lot of history. It is home to hundreds of local businesses, many of whom have been part of the landscape of this community for decades," said Nicholas Bourikas, Board Chair of the Downtown Oakville BIA and founder of Canadian Sound, a local electronic design & installation business. "We're very pleased to have been selected to host the inaugural Shop Local event, reconnect residents with local merchants and provide an opportunity to showcase our business owners and the positive impacts their presence has had on the Oakville area."

This weekend on Saturday, Feb. 9 and Sunday, Feb. 10, over 100 participating Downtown Oakville businesses will be offering deals, special offers and savings to encourage shoppers to show their support for their local merchants and draw attention to the positive impacts local shopping has on neighbourhoods.

For more information on Shop Local, videos and information on participating businesses and exclusive deals offered, visit shoplocal.yellowpages.ca or follow the @ShopLocalCanada twitter account.

Key Statistics about Small Businesses in Canada


--  Small businesses contribute more than 30 percent of Canada's GDP. 
--  As of 2011, small businesses employed approximately 5 million
    individuals in Canada, or 48 percent of the total labour force in the
    private sector. 
--  On average, approximately 100,000 new small businesses are created in
    Canada annually.

(Source: Industry Canada, Key Small Business Statistics Report, July 2012)

Key Impacts and Benefits of Local Shopping


--  Local businesses create jobs 
--  Local businesses create neighbourhood prosperity 
--  Better customer service 
--  Decision-making power stays local 
--  Local businesses keep dollars close to home 
--  Local businesses are community-oriented 
--  Local shopping reduces environmental impact due to shorter commuting
    distances

(Sources: Institute for Local Self-Reliance, Industry Canada, Oakville Chamber of Commerce)

About Yellow Pages Group

Yellow Pages Group (YPG) is a leading media and marketing solutions company in Canada. The Company serves over 300,000 local businesses through its nationwide sales force of media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its national digital advertising and marketing solutions division. YPG is held by Yellow Media Limited (TSX:Y), which owns and operates some of Canada's leading properties and publications including Yellow Pages(TM) directories, YellowPages.ca(TM), Canada411.ca and RedFlagDeals.com(TM). Yellow Media's network of online properties reaches over 9 million unique visitors monthly.

To view the image associated with this press release, please visit the following link:

http://www.marketwire.com/library/20130207-Shop_Local_800.jpg

To view the videos associated with this press release, please visit the following links:

http://www.youtube.com/watch?v=4hedD22O4Ak

http://www.youtube.com/watch?v=brjodaEkw-8

http://www.youtube.com/watch?v=7RlKs5q5ZJ0

http://www.youtube.com/watch?v=tz_KxdA5pqM

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...