|By Business Wire||
|February 11, 2013 05:55 AM EST||
Research and Markets (http://www.researchandmarkets.com/research/bvw7k2/cnp_fraud_and) has announced the addition of the "CNP Fraud and Mobile Devices: What's the Risk?" report to their offering.
New Research From Mercator Advisory Group Assesses The Impact Of Mobile Devices On Retailers' Online Fraud Exposure
Retail sales are moving not only to the Internet but also to an increasing variety of Web-enabled devices, many of which are also mobile. At present, this category includes laptops, phones, tablets, e-readers, handheld gaming devices, and others. Furthermore, each product category includes a multitude of devices with differing operating systems and feature functionality. The task of preventing card-not-present (CNP) fraud becomes much more complicated when a retailer has to manage risk across so many consumer touch points.
Mercator Advisory Group's newest report, CNP Fraud and Mobile Devices: What's the Risk?, describes the fraud detection challenges online retailers will face as sales shift from desktop computers to mobile devices. The report analyzes the opportunity for unique fraud controls that address these concerns.
Michael Misasi, senior analyst at Mercator Advisory Group and author of the report comments, "Many retailers believe fraud rates are lower on orders submitted by mobile devices than those generated by desktop computers, but very few have actually gone through the process of analyzing the unique risks present in mobile transactions. Merchants' lack of experience with mobile channels and the limitations of traditional fraud detection methods complicate mobile commerce risk management, which could expose retailers to additional losses."
Highlights of the report include:
- An analysis of CNP fraud prevention techniques in the context of mobile commerce
- An evaluation of the potential for malware attacks on the major mobile operating systems
- An overview of vendor solutions designed specifically for mobile commerce fraud detection
-The potential impact of current privacy legislation on retailers' ability to manage fraud
- 41st Parameter
- Baker & McKenzie
- Silver Tail Systems
For more information visit http://www.researchandmarkets.com/research/bvw7k2/cnp_fraud_and