SYS-CON MEDIA Authors: Jnan Dash, Elizabeth White, Yeshim Deniz, Pat Romanski, Nikita Ivanov

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Dyn Demonstrates Innovation In The Email Deliverability Marketplace

After two years of amassing a globally diverse roster of well-known and much-used enterprise clients, Dyn announced today that their DynECT Email Delivery – their enterprise email product – is in position to capitalize on the growing trend of businesses outsourcing their enterprise transactional email infrastructure.

Long synonymous with DNS (web speed, traffic management, etc.), the worldwide leader in Internet Infrastructure as a Service (IaaS) rocketed to success by predicating that more and more companies would move to outsource their DNS infrastructure needs, positioning the company to take advantage of that trend.

In 2011, they foresaw the same thing with enterprise transactional email and acquired SendLabs. Realizing the fundamental infrastructure problems that email clients are experiencing, Dyn shifted focus from a full-service approach to the backend solution instead, ensuring reputable senders get their email to the inbox.

“Deliverability is a major issue, especially for our e-commerce and Web 2.0 clients whose apps have automated bulk and transactional email functionality,” said Kyle York, Dyn Chief Revenue Officer. “We provide our customers with another great infrastructure service and couldn’t be more ready to help tell the story about why.”

DynECT Email Delivery delivers 960 million messages per month (approximately 32 million per day) for global enterprise companies including big brands like Box, Seeking Alpha, Spiceworks and SkillPages.

These clients put their trust in Dyn because they have turned email delivery from an art into a science by transforming manual insight into automated reporting – a key difference between Dyn and its competitors.

“SkillPages has significantly increased its user base over the last year,” said Mark Nunan, Head of Revenue at SkillPages. "Scaling to this level over a relatively short period of time creates its own challenges, such as email deliverability. Dyn helped us to ramp up quickly and use innovative tools such as automatic seeding and throttling with ease. The scientific approach and the in-depth analysis they provide is best of breed.”

By handling the sending of their customers’ email, Dyn is in a unique position to provide insight and sophisticated reporting into their customer’s deliverability.

Examples of internal services the DynECT Email Delivery team uses to make their recommendations to clients for increased deliverability include: inbox insight; automatic seeding (an improvement over campaign-based seeding), content checking and automated blocklist and blacklist reporting.

“A lot of email delivery companies don't see the full picture because they're doing it manually,” said Mike Veilleux, Dyn Director of Email Product. “Dyn does and we've built an infrastructure around turning manual consulting into an automated science. This information helps us make informed decisions on how to increase deliverability quickly. While the rest of the industry is guessing, we’re working with facts.”

Other experts in the email space are taking notice of the work Dyn is doing.

"Dyn is really looking at email with fresh eyes," said Richard Turcott, CEO of Mill33, an email marketing service provider, and former CMO of Constant Contact. "They are addressing and solving problems most others in the space are just realizing exist. Dyn is changing the email space."

ABOUT DYN

Incorporated in 2001, Dyn is the worldwide Internet Infrastructure as a Service (IaaS) leader, powering Managed DNS, Traffic Management, Email Delivery & Email Reporting for more than four million enterprise, small business and personal users. With nearly 20 data centers around the world and industry-leading uptime for over 10 years, Dyn’s commitment to customer relationships and engineering excellence shines every day. Uptime is the Bottom Line.

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