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SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Adrian Bridgwater

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Texas Roadhouse Selects Big Brothers Big Sisters as Charity Partner for Gift Card Promotion

PHILADELPHIA, Feb. 11, 2013 /PRNewswire/ -- Running January 1 through March 31, 2013 Texas Roadhouse is giving 10% of all Big Brothers Big Sisters branded gift card proceeds to Big Brothers Big Sisters. This is an investment in long-term mentoring services proven to help kids succeed in school and life.  Texas Roadhouse honors a non-profit every quarter through their gift card campaign.  Big Brothers Big Sisters will be the non-profit of choice during the 1st quarter of 2013.  Big Brothers Big Sisters custom gift cards will be available electronically. The gift card campaign will be run nationally through texasroadhouse.com.

"We are thrilled that Texas Roadhouse has selected Big Brothers Big Sisters as their charitable partner," said Big Brothers Big Sisters of America president and CEO Charles Pierson. "This promotion will help us to raise funds to enable us to serve many more children."

For more than 100 years, Big Brothers Big Sisters has made an impact on children in need, helping them overcome adversity and beat the odds. Studies have shown that children enrolled in the program maintained or showed improvement in educational success, socio-emotional confidence and making healthy choices. Independent research finds youth enrolled in the program are:

  • 46% less likely to begin using illegal drugs
  • 27% less likely to begin using alcohol
  • 52% less likely to skip school

About Texas Roadhouse
Texas Roadhouse is a casual dining concept that first opened in 1993 and today operates over 390 restaurants system-wide in 47 states and two foreign countries. For more information, please visit the Company's Web site at www.texasroadhouse.com.

About Big Brothers Big Sisters
Big Brothers Big Sisters, the nation's largest donor and volunteer supported mentoring network, holds itself accountable for children in its program to achieve measurable outcomes, such as, educational success; avoidance of risky behaviors; and higher aspirations, greater confidence and better relationships. Partnering with parents/guardians, schools, corporations and others in the community, Big Brothers Big Sisters carefully pairs children ("Littles") with screened volunteer mentors ("Bigs") and monitors and supports these one-to-one mentoring matches throughout their course. The first-ever Big Brothers Big Sisters Youth Outcome Summary, released in 2012, substantiates that its mentoring programs have proven, positive academic, socio-emotional and behavioral outcomes for youth, areas linked to high school graduation, avoidance of juvenile delinquency and college or job readiness.

Big Brothers Big Sisters provides children facing adversity, often those of single or low-income households or families where a parent is incarcerated or serving in the military, with strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. The mission has been the cornerstone of the organization's 100-year history. With about 350 agencies across the country, Big Brothers Big Sisters serves nearly 630,000 children, volunteers and families. The organization is engaged in a nationwide search to reunite with alumni mentors, mentees, donors, and families. The organization is engaged in a nationwide search to reunite with alumni mentors, mentees, donors, and family, staff and board members. Learn more at bigbrothersbigsisters.org.
 

SOURCE Big Brothers Big Sisters

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